The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to stay ahead of the competition. To do this, you need access to the latest data and insights that can help you make better content, acquisition, distribution, and programming decisions. This is where Parrot Analytics comes in. Our demand-driven approach to content valuation can provide you with valuable information about the potential value of a title, its audience, and how it is performing in a specific market.
Let's take "Star Trek: Discovery" as an example. With an audience demand of 10.1 times the average show in Spain over the last 30 days, demand for "Star Trek: Discovery" is well above average and continues to increase. This information can be used to estimate the show's value when negotiating distribution deals or programming decisions for a TV network or pay TV platform. Moreover, it can provide you with an insight into whether to invest in a new production or acquire the rights to an existing one in order to maximize the potential return on investment.
One of the most significant advantages of utilizing demand data is that it can help you identify the most popular genres in your target market and use them to discover new opportunities. In the case of "Star Trek: Discovery," we can see that it has been classified as a drama and it holds a rank at the 99.3th percentile in this genre in Spain. This information can help executives working at TV production companies and studios to fine-tune their content development strategy better and focus on genres that resonate with their audiences.
Another great way to use demand data is to plan the release strategy and pricing of a title carefully. Based on our analysis of the show's travelability dimension, "Star Trek: Discovery" has outstanding international demand relative to its home market (The United States). This means that it could do well when released across other global regions. Additionally, the show has high franchisability potential, which means that it may be worth considering the possibility of developing spin-offs of the show or monetizing its IP in other ways.
If you are an entertainment talent agency or a TV series financing company, you can use demand data to find new opportunity markets for content distribution. For example, you may discover that the show has outstanding demand potential in markets like Europe (Netherlands, France, Germany, Switzerland, and the United Kingdom), Canada, China, and Australia, which can provide you with more options to monetize its content.
Another useful insight that can be derived from analyzing the demand data is to better understand the level of audience engagement with a particular title, which can help executives focus on strategies to retain or acquire subscribers. For “Star Trek: Discovery,” the Parrot Pulse score indicates that its momentum is good, and it is part of the cultural zeitgeist. Additionally, the analysis of similar shows like"Star Trek: Picard", "The Mandalorian", "Foundation", "For All Mankind", "Rick And Morty", "Star Trek: Lower Decks", "Loki", "The Boys" and "The Expanse", can provide insights into which titles to buy and which ones to avoid.
In conclusion, for entertainment executives in the modern TV landscape, access to demand-driven data is crucial for success. By using data from Parrot Analytics, executives can better understand the potential value of a show, audience demand, and performance in a specific market. This knowledge can help them make smarter strategic decisions that can lead to better content, acquisition, distribution, and programming decisions.
Star Trek: Discovery's travelability to Spain in the last 30 days is 43%, which means that the audience demand for Star Trek: Discovery is 43% of the demand in its country of origin, United States. Click through to another market to discover how well Star Trek: Discovery travels internationally.
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Acquire the best shows from partners such as Paramount+ to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Star Trek: Discovery), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Star Trek: Discovery is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Trek: Discovery, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on March 29, 2024, 12:51 a.m. PST using television demand analytics from Parrot Analytics for Star Trek: Discovery in Spain. We provide our partners with extensive OTT insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.