The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make informed business and content decisions, demand data can be a powerful tool. Using Parrot Analytics' analysis of "Star Trek: Lower Decks" in Spain for the month of March 2024, we can explore some of the ways in which demand data can help inform content valuation, acquisition, distribution, and programming decisions.
One of the most essential insights provided by demand data is content valuation. By examining the audience demand for "Star Trek: Lower Decks" in Spain over the last 30 days, we find that this show has an outstanding demand that is 11.9 times the average show in the region. In comparison, only 2.7% of all TV shows in Spain have this level of demand. This level of demand is useful for content valuation, as it indicates the potential value and audience interest in the show. Entertainment executives can leverage this data to determine how much a title is worth to an OTT or SVOD platform, as well as how much of its value is being driven by demand for one of its stars.
Demand data can also inform acquisition decisions. By comparing the demand for "Star Trek: Lower Decks" to other popular shows liked by its fans, such as "Rick and Morty," "Star Trek: Picard," and "Loki," entertainment executives can identify which titles they should acquire to support global SVOD expansion. Similarly, demand data around a series’ reach globally can help entertainment executives make distribution decisions by determining which platforms to target for content distribution.
Programming decisions can likewise be informed by demand data from shows like "Star Trek: Lower Decks." By examining the show's rank, genre percentile, and performance across unique dimensions, executives can determine how well it's competing against other titles in the market. For example, we can see that "Star Trek: Lower Decks" was ranked #93 in Spain during March 2024, and its genre percentile was 99.6%, meaning it outperformed most other comedies in the region. Moreover, audience demand for the show has been increasing recently in March 2024, indicating its growing popularity, which can suggest a strategic asset for a streaming platform.
Demand data can also answer specific questions that entertainment executives might have. For instance, executives can use demand data to assess the value of exclusivity, estimate cannibalization of audiences when a title is available on multiple services, or calculate the ROI of a specific title for any given platform. Other valuable insights include understanding taste clusters and mapping local whitespaces in specific regions around the world.
Overall, "Star Trek: Lower Decks" is an excellent example of how Parrot Analytics' demand data can provide valuable insights for entertainment executives when making decisions about content valuation, acquisition, distribution, and programming. With access to these insights, executives can make informed decisions in a highly competitive and constantly changing market.
Star Trek: Lower Decks's travelability to Spain in the last 30 days is 64%, which means that the audience demand for Star Trek: Lower Decks is 64% of the demand in its country of origin, United States. Click through to another market to discover how well Star Trek: Lower Decks travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Trek: Lower Decks, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:01 p.m. PST using tv demand datasets from Parrot Analytics for Star Trek: Lower Decks in Spain. We provide our partners with comprehensive content competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.