The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly seeking new ways to make more informed content, acquisition, and distribution decisions. One way to accomplish this is by analyzing audience demand data. By examining the demand metrics for a specific title, executives can gain a deeper understanding of the global performance of their content.
Using the example of "Star Trek: Strange New Worlds" in Spain during March 2024, we can showcase how demand data can provide valuable insights for strategic decision-making. This analysis reveals that "Star Trek: Strange New Worlds" has 12.3 times the audience demand of the average show in Spain over the last 30 days, demonstrating that the show has exceptional demand in this market. Furthermore, the demand trend has been on an upward trajectory in recent times.
"Star Trek: Strange New Worlds" is more popular than 99.6% of all drama titles in Spain. This indicates significant demand, and the fact that it ranks in the top one percent is a good indication of the high level of demand. It is also interesting to note that the show's rank dropped by four spots during March 2024. This could be an issue that producers need to investigate further.
The Parrot Pulse for "Star Trek: Strange New Worlds" indicates that its global performance is excellent. The worldwide audience demand across all platforms is exceptional with excellent international appeal. The Parrot Pulse also reveals that the show's franchisability (spin-off potential) is outstanding, and its reach (the number of people expressing demand for a show) is also outstanding.
Executives can also use demand data to inform their decisions around content valuation. By analyzing the demand data, they can determine how much a title is worth, how much it's being driven by demand for one of its stars, and what the value of a content library is to a platform over time. In addition, Parrot Analytics content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region.
Moreover, travelability and longevity provide executives with insights into how well a show performs in both the home market and internationally. For "Star Trek: Strange New Worlds," the demand in Spain was 60% of the demand in its country of origin, the United States, indicating its exceptional global appeal.
Finally, the show's momentum, which measures the pace of growth, is likewise exceptional, indicating that the show's global appeal is growing in popularity. These insights can inform decisions around content distribution, programming, and acquisition.
In conclusion, demand data based on audience behavior enables entertainment executives to make informed content decisions. By embracing demand analytics, executives can optimize their content offering, identify content monetization opportunities, and ensure their content offering appeals to the right audience. Parrot Analytics' content valuation system and Parrot Pulse are powerful tools open to executives to help them make more informed strategic decisions around content.
Star Trek: Strange New Worlds's travelability to Spain in the last 30 days is 60%, which means that the audience demand for Star Trek: Strange New Worlds is 60% of the demand in its country of origin, United States. Click through to another market to discover how well Star Trek: Strange New Worlds travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Star Trek: Strange New Worlds is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Trek: Strange New Worlds, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2:03 p.m. PST using global tv demand data from Parrot Analytics for Star Trek: Strange New Worlds in Spain. We provide our partners with smart TV series expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.