The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always on the lookout for valuable insights that can inform your content decisions. One way to do this is by using demand data, and "Star Vs. The Forces Of Evil" provides an excellent case study on how to apply this data in real-world scenarios.
Firstly, one of the critical ways to use demand data is to quantify a title's economic value by determining how much it is worth, what is its baseline value, and how much of the title's value is being driven by demand for its key star. In this context, content valuation is significant, and Parrot Analytics' system for content valuation leverages demand data to reveal the dollar value contribution of any title, to any platform, in any region.
For instance, in the case of "Star Vs. The Forces Of Evil," the demand for the show over the last 30 days in Spain is 4.3 times the audience demand of the average show in Spain, indicating that the show has good demand. This information provides a compelling basis for valuation and enables buyers to make more informed investment decisions.
Secondly, demand data helps to inform decisions concerning supply and demand by identifying opportunities to acquire or produce different kinds of content. Using this approach, you can optimize content spending by identifying which titles are most likely to retain the current audience, attract new subscribers, or both. For example, for "Star Vs. The Forces Of Evil," audience demand in Spain increased by 50.3% in January, exhibiting its growing popularity in this market.
Thirdly, demand data allows content creators to optimize release strategies and pricing. Knowing what kind of content resonates with the audience enables creators to find the most suitable release strategy for their content. Understanding when demand spikes for a particular show can help creators to launch marketing campaigns, promotions, and special events that reach the target audience most effectively.
Fourthly, demand data uncovers audience trends and validates the efficacy of marketing campaigns. Understanding the data helps executives to map the target audience, determine the effectiveness of advertising, and quantify profitability. In the case of "Star Vs. The Forces Of Evil," the show has peak demand of 5.9 times the average over the rolling year, compared to 6.1 times the average in the last 30 days. This reveals that the show continues to grow in popularity, indicating that it is still top-of-mind among the target audience.
Finally, demand data provides insights into global trends, including market leadership, franchise potential, and reach. By examining the top 10 global markets where "Star Vs. The Forces Of Evil" is most in-demand over the last 30 days, we found that the show outperforms the demand of the average TV show in each of these markets. This indicates that the show has a broad reach globally and has the potential to spin-off and become a franchise.
In summary, demand data plays a crucial role in making data-driven content decisions, and "Star Vs. The Forces Of Evil" serves as an excellent case study. From content valuation to supply and demand, release strategy and pricing, tracking audience trends, and exploring global trends, executives can use demand data to understand the market trends and make more informed content decisions.
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Our TV audience measurement dataset is truly global. Discover how popular Disney XD‘s Star Vs. The Forces Of Evil is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Star Vs. The Forces Of Evil also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney XD and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Vs. The Forces Of Evil, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using global tv demand datasets from Parrot Analytics for Star Vs. The Forces Of Evil in Spain. We provide our partners with comprehensive TV series competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.
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