The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can help you make more informed decisions in various aspects of your work. For example, you can use demand data to determine what content to produce or acquire, how much to spend on content, what genres to focus on, and how to optimize release strategy and pricing. By analyzing the audience demand for a show like "Star Wars: Visions," which is an anime anthology series set in the Star Wars universe, we can understand how demand data can be used.
One way that demand data can help in the decision-making process is through content valuation. Based on the audience demand data for "Star Wars: Visions" over the past 30 days, we can see that its demand is good as it has 2.1 times the audience demand of the average show in Spain. Demand data can inform content valuation by enabling you to estimate the dollar value contribution of a title to any platform in any region. Additionally, demand data can help you assess a TV series' ability to drive subscriptions and mitigate churn, to calculate ROI, and to estimate cannibalization of audiences if a title is available on multiple services.
Demand data can also help in acquisition decisions by identifying which type of content exhibits an opportunity to acquire or produce. Additionally, it can help in distribution decisions by informing you which platforms to target for distribution of your content. With regards to programming decisions, demand data can help you assess the popularity of your show like "Star Wars: Visions" relative to the market average, and help determine which titles should be acquired and/or produced if you want to grow your audience or keep your current audience happy.
Furthermore, by examining the audience demand for "Star Wars: Visions" in different countries, you can gain insights into travelability and reach. Travelability measures how well a show is performing internationally relative to its home market. In the case of "Star Wars: Visions," its travelability is good, with the demand for the show in Spain being 83% of the demand in its country of origin, Japan. Reach measures the number of people expressing demand for a show globally. In this case, "Star Wars: Visions" has a good reach, which means it has the potential to attract new subscribers to your platform.
Finally, demand data can help you determine how effective your marketing campaign is through momentum. Based on the audience demand for "Star Wars: Visions" in December, demand for the show has been increasing recently, indicating good momentum. Moreover, franchise potential or franchisability measures the potential of a given show to expand into spin-offs or franchises, which can further monetize IP. The franchisability of "Star Wars: Visions" is good.
In conclusion, demand data can help you make more informed decisions in different aspects of your work as an entertainment executive. Using the example of "Star Wars: Visions," we can see how demand data can inform content valuation, acquisition decisions, distribution decisions, programming decisions, and provide insights into travelability, reach, momentum, and franchisability. By leveraging global content demand for specific titles, Parrot Analytics content valuation system is accurate and helpful in guiding entertainment executives to make data-driven decisions in dynamic and ever-changing markets.
Star Wars: Visions's travelability to Spain in the last 30 days is 140%, which means that the audience demand for Star Wars: Visions is 140% of the demand in its country of origin, Japan. Click through to another market to discover how well Star Wars: Visions travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Star Wars: Visions is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Wars: Visions, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:04 p.m. PST using tv demand analytics from Parrot Analytics for Star Wars: Visions in Spain. We provide our partners with deep TV workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.