The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, using demand data can help you make more informed decisions about content acquisition, development, distribution, and programming. The analysis of "Stargate Origins" in Spain in December 2023 provides an example of how demand data can be used to support strategic decision-making.
Firstly, demand data informs content valuation. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. With "Stargate Origins," we can see that it has 2.2 times the audience demand of the average show in Spain over the last 30 days, indicating that it has good demand. Only 8.6% of all TV shows have this level of demand. Additionally, the show's demand has been increasing recently. This information can provide insight into the show's value and popularity in Spain, which can be used to help determine how to price, promote, or invest in the show.
Secondly, demand data can inform content acquisition and development decisions. By examining the top 10 global markets where "Stargate Origins" is most in-demand over the last 30 days, we can see that the show outperforms the demand of the average TV show in each of these markets. The United States is the show's number one market globally, where demand is good. Understanding which markets have high demand for a show can inform decisions about where to focus investment or distribution efforts.
Thirdly, demand data can inform programming and scheduling decisions. "Stargate Origins" achieved the peak rank of #656 in Spain, indicating that it has a good level of popularity in the country. By understanding which shows "Stargate Origins" fans also like, such as "Grey's Anatomy" or "Star Trek: The Next Generation," programming or scheduling decisions can be informed to promote similar content around it. The peak demand for the show also occurred in late December, suggesting that there may be an optimal time to promote or release the show for maximum impact.
Finally, demand data can uncover insights into a show's performance across dimensions such as longevity, momentum, and reach. For "Stargate Origins," we can see that its longevity and momentum are both good, indicating that it has maintained audience demand over time and is growing in popularity. Understanding a show's performance across different dimensions can highlight areas of strength or weakness, which can inform decisions about future investment or spin-off potential.
In conclusion, using demand data can provide TV executives with valuable insights to inform content decisions. From content valuation to programming and scheduling decisions, analyzing audience demand for a show can support strategic decision-making and help maximize the value of content for any platform, in any region.
Stargate Origins's travelability to Spain in the last 30 days is 42%, which means that the audience demand for Stargate Origins is 42% of the demand in its country of origin, United States. Click through to another market to discover how well Stargate Origins travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Stargate Command‘s Stargate Origins is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Stargate Command and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Stargate Origins, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:01 p.m. PST using television demand datasets from Parrot Analytics for Stargate Origins in Spain. We provide our partners with extensive TV series expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.