The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to acquire or distribute TV content in the Spanish market, you can use demand data to assess the potential popularity of a show, pricing strategies, competitor analysis, and to enhance your overall content value proposition. A current example of how to do this would be to examine data related to the popular series, “Superman & Lois,” which is well-received in the Spanish market, as well as globally.
Content valuation uses demand data to understand how much a series is worth, how much of the series’ value is being driven by demand for a particular event or its stars, the value of the content library on a platform over time, the value of exclusivity, and more. With a Parrot Analytics content valuation system, an executive can calculate the ROI of a particular title using global demand data, which in turn allows them to determine how much to spend on the content.
Demand data provides valuable insights into content acquisition decisions, helping executives understand which shows are most popular with viewers in their region. For example, examining the performance of “Superman & Lois” in Spain, executives can see the show’s level of demand in the country, as well as how that demand has evolved over time. They can also analyze which other shows Spanish audiences are most engaged with, and how “Superman & Lois” stacks up against them.
Another valuable use of demand data is to better understand the audience, both current and potential. With insights derived from demand data, executives can more accurately determine which types of programming will appeal to existing audiences and new ones, how best to optimize marketing campaigns ahead of premieres, and which platforms are best suited for distributing their content.
In summary, entertainment executives can use demand data to make more informed content acquisition, distribution, and programming decisions in the Spanish market and beyond. By leveraging demand data, they can better understand their audience, optimize their marketing strategies, and determine which types of programming to invest in, ensuring they stay ahead of the competition.
Superman & Lois's travelability to Spain in the last 30 days is 35%, which means that the audience demand for Superman & Lois is 35% of the demand in its country of origin, United States. Click through to another market to discover how well Superman & Lois travels internationally.
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Acquire the best shows from partners such as The CW to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Superman & Lois), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as The CW by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Superman & Lois, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular The CW‘s Superman & Lois is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for The CW and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Superman & Lois, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been altered on Feb. 23, 2024, 1:03 p.m. PST using television demand content from Parrot Analytics for Superman & Lois in Spain. We provide our partners with valuable entertainment industry analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.