The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to have access to data-driven insights that inform content and distribution decisions. Parrot Analytics' demand data is a powerful tool that can reveal how a TV series is performing in terms of audience demand across various global markets.
Case in point, let's analyze the demand data for "Surrealestate" in Spain during December 2023. With demand 2.8 times higher than the average TV show in Spain, content executives can quickly determine how much this show is worth to them. The increased demand for the show over the last 30 days compared to 90 days, coupled with the Parrot Pulse report, suggests that "Surrealestate" is gaining more audiences in the region.
By examining the show metadata, we can determine that "Surrealestate" has produced 20 episodes over 2 seasons. Given the current status and the demand data from Spain, content executives can factor in this information and consider renewing the show for another season or investing in spin-offs.
The Parrot Pulse report also shows the show's performance in six dimensions - worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. Based on these dimensions, executives can be able to make informed decisions about the show's value on a global scale. The 22% of demand in Spain, relative to Canada (its country of origin), suggests that the show is mostly popular in North America. However, it could be promoted in other markets such as the United Kingdom, Russia, and Australia, where it has good demand.
By identifying the top 10 global markets where the show is most in-demand, such as Canada and the United States, content executives can pinpoint where they should invest their marketing budgets to reach new audiences. They can also observe what other shows fans of "Surrealestate" enjoy, such as "Loki" and "The Wheel Of Time," and acquire or produce similar content to keep their current audience engaged.
Further, the show's momentum shows an exceptional pace of growth, indicating that marketing campaigns around the show could be targeting the right audience demographics. While the reach of the show may have declined in Spain by 78.8% during December, this could be an opportunity to optimize the show's marketing to retain and acquire subscribers.
Demand data can also be used to value a series, and content executives can use it to make informed decisions when it comes to spending money on content acquisition or production. By assessing how the show's demand has increased in popularity over the last 30 days, executives can adjust their budgets accordingly and invest more in the show, or other high-demand titles with similar patterns.
In conclusion, demand data is a critical tool that executives in the OTT, SVOD, TV production, or distribution industry can use to make informed content valuation, acquisition, distribution, and programming decisions. Parrot Analytics demand data, combined with the show's metadata and other relevant information, will help the executives gain deeper insights that support their business goals and objectives.
Surrealestate's travelability to Spain in the last 30 days is 7%, which means that the audience demand for Surrealestate is 7% of the demand in its country of origin, Canada. Click through to another market to discover how well Surrealestate travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular syfy‘s Surrealestate is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for syfy and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Surrealestate, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on March 18, 2024, 12:50 p.m. PST using global demand analytics from Parrot Analytics for Surrealestate in Spain. We provide our partners with valuable TV series competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.