The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, it is crucial to have access to data and insights to make informed content, acquisition, distribution, or programming decisions. Demand data is a crucial tool that provides you with valuable insights into audience preferences and behaviors regarding TV shows.
Let's use the example of "Swamp People" as an illustration of how demand data can be used to make informed decisions. In March 2024, the show experienced an 11.1% decrease in Spain in terms of its audience demand, with a current demand level of 3.8 times the average show in Spain over the last 30 days. The show's demand of 2.4 times the average over the last 90 days shows increasing demand in Spain. By comparing the show's performance on a 1-year rolling basis vs the last 30 days, we find that the show's demand significantly increased in the last 30 days, with its peak demand being 7.3 times average in the last month compared to a peak of 6.7 times average demand for the year.
Demand data also reveals that the show is most in-demand in the United States, with the audience demand of 9.0x - very high, compared to other markets like Australia, Canada, Sweden, Germany, the United Kingdom, Netherlands, and Brazil, where demand is good or outstanding. This data can inform distribution decisions, helping executives identify which markets to prioritize for distribution as the show maintains good audience engagement in Spain.
Furthermore, by looking at the Parrot Pulse for "Swamp People," executives can keep track of the show's global performance across dimensions such as travelability, momentum, longevity, franchise potential, and reach. Travelability measurement indicates the show's international reach compared to its home market. For "Swamp People," this aspect is poor, which means there is an opportunity to explore ways to increase the show's international appeal. Its momentum - a measure of the pace of growth - is excellent, while its reach is good. The show's franchisability is poor, and its longevity is good, which means it maintains audience demand over time.
Demand data also provides insights into viewer preferences and potential opportunities for acquiring or producing content. By identifying shows that the fans of "Swamp People" like, such as "The First 48," "Forged In Fire," or "Killing Eve," executives can use this information to guide content acquisition decisions. By analyzing demand trends and preferences for specific genres, locations, and demographic groups, executives can also determine which content could exhibit the potential for further development or monetization.
Finally, demand data can be used to inform content valuation. Parrot Analytics' content valuation system is based on demand data, which means the dollar value contribution of any title to any platform, in any region can be calculated using demand analytics. By applying this metric, executives can estimate the value of their content libraries, calculate the ROI a specific title will bring to a given platform, and assess a TV series' ability to drive subscriptions and mitigate churn, among other things.
In conclusion, demand data is crucial for enabling entertainment executives to make more informed decisions about content, acquisition, distribution, and programming. By analyzing demand trends, viewer preferences, and market opportunities, executives can capitalize on potential opportunities, minimize risks, and make data-driven decisions that bring value to their businesses. "Swamp People" is just one example of how demand data can help guide intelligent content decisions across various international markets.
Swamp People's travelability to Spain in the last 30 days is 21%, which means that the audience demand for Swamp People is 21% of the demand in its country of origin, United States. Click through to another market to discover how well Swamp People travels internationally.
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Acquire the best shows from partners such as history to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Swamp People), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular history‘s Swamp People is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for history and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Swamp People, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using global tv demand metrics from Parrot Analytics for Swamp People in Spain. We provide our partners with far-reaching OTT capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.