The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, understanding the demand for titles is critical in determining content valuation, acquisition, distribution, and programming decisions. By analyzing "Sweet Home" for the month of March 2024 in Spain, we can provide insight into how demand data can be used to make informed decisions.
Firstly, demand data can help with content valuation. Parrot Analytics' content valuation system is powered by global content demand and supply. By using demand data, it is possible to calculate the dollar value contribution of any title, to any platform, in any region. Demand data can also reveal the value of a content library to a platform over time and inform whether a show is a strategic asset for a streaming platform.
In Spain, "Sweet Home" has 2.0 times the audience demand of the average show and ranks at the 94.0th percentile in the drama genre. This indicates that the show is performing well in Spain and has higher demand than the majority of titles in the drama genre. However, it is worth noting that the show's demand has been decreasing recently.
Secondly, demand data can inform acquisition and distribution decisions. By comparing "Sweet Home" to other shows that fans of the show are interested in, such as "Loki" and "The Umbrella Academy," content distributors can identify other titles that are likely to perform well in the same market. Additionally, by analyzing the top 10 global markets where "Sweet Home" is most in-demand in the last 30 days, content distributors can uncover which titles have the potential to perform well in international markets.
Furthermore, demand data can inform programming decisions. By understanding the demand for a show, content producers or TV series financing companies can determine whether to continue producing additional episodes, renew the show for another season, or cancel the show entirely.
Lastly, demand data can inform subscriber acquisition and retention decisions. Content platforms can use demand data to identify which titles will attract new subscribers or retain existing subscribers. For instance, if "Sweet Home" has been maintaining its audience demand over time and has outstanding global performance, as shown by the Parrot Pulse, content platforms can consider acquiring the title to appeal to their subscriber base.
In conclusion, demand data is a crucial tool for entertainment executives when making content valuation, acquisition, distribution, and programming decisions. By analyzing a title's demand, executives can uncover valuable insights into the performance of the title in different markets and plan their next steps accordingly.
Sweet Home (스위트홈)'s travelability to Spain in the last 30 days is 12%, which means that the audience demand for Sweet Home (스위트홈) is 12% of the demand in its country of origin, South Korea. Click through to another market to discover how well Sweet Home (스위트홈) travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Sweet Home (스위트홈)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Sweet Home (스위트홈) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sweet Home (스위트홈), for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Paranormal Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2 p.m. PST using global tv demand analytics from Parrot Analytics for Sweet Home (스위트홈) in Spain. We provide our partners with far-reaching OTT know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.