The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to gain insights into the performance of a TV series and make more informed content, acquisition, distribution, and programming decisions. In this regard, let's take a look at "Talking Tom And Friends," a family genre TV series produced by Outfit7 Limited, and how demand data can help you make better decisions.
Firstly, demand data can be used to evaluate the content valuation of a TV series. Using Parrot Analytics’ content valuation system, based on audience demand data, you can determine how much to spend on a show and the value it brings to any platform or region. "Talking Tom And Friends" has 4.0 times the audience demand of the average TV show over the last 30 days in Spain, and a demand that suggests it's worth investing in.
Secondly, you can use demand data to identify the most popular markets globally for a show. "Talking Tom And Friends" outperforms the demand of the average TV show (1x) in each of the top ten global markets where it's most in-demand. For example, in the United States, its number one market globally, "Talking Tom And Friends" achieved outstanding audience demand of 11.8x.
Thirdly, demand data can help you compare how a TV series performs against the market average or in any other market worldwide. You can use this information to make well-informed acquisition, distribution, and programming decisions. "Talking Tom And Friends" has 98.2% higher demand than all family titles in Spain and 4.0 times the average demand of a title globally over the last 30 days. Besides, the show had a 40.0% increase in audience demand in Spain in January 2024, indicating a growing interest in the show.
Fourthly, demand data can help entertainment executives identify related shows that their audience would be interested in. In this case, fans of "Talking Tom And Friends" also like other popular shows such as "Women Behind Bars," "Ms. Pat Settles It," "Sacred Games," and others, providing greater insight into audience tastes and preferences.
Finally, demand data provides excellent insights into the performance of a TV series globally across six dimensions. These dimensions include worldwide audience demand across all platforms, travelability, longevity, momentum, franchisability, and reach. For "Talking Tom And Friends," its travelability is exceptional, as it has 24% of the demand in Spain as its home market, the United States. That said, the show's momentum, franchisability, and reach are all outstanding, indicating that "Talking Tom And Friends" has the potential to perform very well in various markets worldwide.
In summary, demand data is a powerful tool for entertainment executives to help them make much more informed content, acquisition, distribution, and programming decisions. By examining audience demand data, executives can get insights into the popularity of a TV series, evaluate its content valuation, identify related shows that the audience would love, make smarter market-entry decisions and optimize their acquisition and programming strategies for the highest ROI.
Talking Tom And Friends's travelability to Spain in the last 30 days is 20%, which means that the audience demand for Talking Tom And Friends is 20% of the demand in its country of origin, United States. Click through to another market to discover how well Talking Tom And Friends travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. youtube, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Spain. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Talking Tom And Friends.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as Spain to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Talking Tom And Friends from partners like youtube.
Studios in Spain are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Talking Tom And Friends? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Spain, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as youtube to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Spain. Contact us now to leverage a return-focused selection criteria for title acquisition from youtube by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Talking Tom And Friends. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as youtube to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Talking Tom And Friends), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as youtube by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Talking Tom And Friends, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular youtube‘s Talking Tom And Friends is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for youtube and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Talking Tom And Friends, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 28, 2024, 2:59 a.m. PST using global tv demand datasets from Parrot Analytics for Talking Tom And Friends in Spain. We provide our partners with extensive television series expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.