The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make more informed content decisions, demand data can provide valuable insights. Let's look at how demand data for "Taskmaster" can offer key learnings for content valuation, programming, distribution, and acquisition decisions.
Content Valuation:
With demand data, you can determine the value of a content library to a platform over time, and assess the baseline value of a title. By analyzing the demand data of "Taskmaster," we can see that the show has 3.6 times the audience demand of the average show in Spain over the last 30 days. This data can help a streaming platform to determine how popular "Taskmaster" is in Spain and how much value it would add to their content library in that region. Additionally, by tracking the show's performance, the platform can determine whether "Taskmaster" has the potential to be a strategic asset for them.
Programming and Distribution:
By analyzing the worldwide demand of "Taskmaster," we can conclude that the show is watchable on a global scale, and its franchise potential is high. It indicates that the show can maintain its high demand levels over a longer period of time. This suggests that the show can be a viable option for international distribution and could also fuel interest in creating a spin-off or a franchise of the show in other countries or regions.
Acquisitions:
Demand data can help determine how much to spend on content. By examining the peak demand, average demand, and rolling year demand of "Taskmaster," we can conclude that the show has been increasing in popularity recently. That might indicate that this show could be a good acquisition target for an SVOD platform or a TV network in Spain.
Programming Decisions:
Demand data can provide insights into viewer preferences and what kind of content resonates with audiences. When you look at the top ten shows that viewers of "Taskmaster" also watch, we see that many of these shows are comedy shows or competition-based, and it indicates an audience preference for this genre of content. This information is critical as it helps to develop an informed programming strategy for a streaming platform or TV network and ensures that the platform is providing the content that their audience desires.
Distribution Decisions:
Demand data quantifies the number of people who are expressing demand for a show. By identifying the top markets where "Taskmaster" is most in-demand, we see that the UK is the show's number one global market, followed by the US and other regions with outstanding audience demand. Therefore, this information is useful in determining which platforms should be targeted for distributing the shows in specific regions.
In conclusion, for entertainment executives looking to make more informed content decisions, demand data can provide useful insights. The demand data of "Taskmaster" provides a clear picture of its popularity and audience preferences, franchise potential, travelability, reach, momentum, and longevity. Understanding the demand for certain shows can help TV executives identify the programs that would sell well to their audiences and help them to make more informed decisions about programming, acquisitions, content valuation, and distribution.
Taskmaster's travelability to Spain in the last 30 days is 10%, which means that the audience demand for Taskmaster is 10% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Taskmaster travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Channel 4‘s Taskmaster is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Taskmaster, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Panel Game), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using demand data from Parrot Analytics for Taskmaster in Spain. We provide our partners with deep SVOD insight to help them drive better and more informed content sales strategies. Contact us today to find out more.