The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, staying up to date with audience demand is crucial in making informed content, acquisition, distribution, and programming decisions. One way to do this is by using demand data, which provides insight into how popular a show is with audiences, how demand is changing over time, and what other shows are popular with the same audience.
For instance, let's take a look at the demand data for "Ted Lasso" in March 2024 in Spain. The show has 13.8 times the audience demand of the average show in Spain over the past 30 days, which is an outstanding level of demand that only 2.7% of shows achieve. However, its demand has been decreasing recently compared to its demand over the last 90 days.
To make content valuation decisions, the Parrot Analytics content valuation system can be used, which is based on global content demand and supply. Using this system, it's possible to calculate the dollar value contribution of any title to any platform in any region. For instance, the dollar value of "Ted Lasso" in Spain can be estimated based on its current demand levels and compared to its production cost to help decide whether it's worth renewing the show for another season.
Furthermore, analyzing the demand data shows that the show has achieved the peak rank of #52 in Spain, which indicates its popularity to the local audience. Other metadata, such as the show's travelability, longevity, momentum, franchisability, and reach, provides additional information that can help executives make informed decisions. For example, since "Ted Lasso" has an exceptional travelability score, this indicates that the show has potential for global expansion and can be appealing to audiences in other countries.
Additionally, knowing that the show has a higher demand than 99.8% of all comedy titles in Spain, executives can use this data to determine which other comedy titles might also resonate with the Spanish audience. For instance, given that "Rick And Morty" and "Succession" are also popular with "Ted Lasso" viewers, executives can consider acquiring or developing similar shows that might appeal to the same audience.
Looking at other international markets where the show is in-demand, entertainment executives can use this data to make informed decisions about distribution and international expansion. For example, they can consider whether to prioritize bringing the show to countries where it already has a significant demand, such as the United States or the United Kingdom, or to countries where the demand is lower but still outstanding, such as Canada, Australia, Germany, Russia, France, Brazil, and Bulgaria.
In conclusion, analyzing audience demand data using a platform like Parrot Analytics can provide entertainment executives with valuable insights that inform content, acquisition, distribution, and programming decisions. By keeping a close eye on demand indicators such as those illustrated by "Ted Lasso," executives can better understand what content is resonating with audiences and make informed decisions to keep up with changing audience preferences.
Ted Lasso's travelability to Spain in the last 30 days is 44%, which means that the audience demand for Ted Lasso is 44% of the demand in its country of origin, United States. Click through to another market to discover how well Ted Lasso travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Ted Lasso is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ted Lasso, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2:01 p.m. PST using television demand data from Parrot Analytics for Ted Lasso in Spain. We provide our partners with meaningful media industry know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.