The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, understanding audience demand for a series is critical to making informed acquisition, distribution, programming, and content decisions. Parrot Analytics helps entertainment executives to make informed decisions using proprietary demand data based on audience engagement across all platforms around the world.
For instance, considering the analysis of "The Challenge" in Spain in March 2024, Parrot Analytics data indicates that the show is performing well, with 3.7 times the audience demand of an average show in Spain over the last 30 days and only 8.6% of all TV shows having this level of demand. Furthermore, it is interesting to see that demand for this show has been increasing recently, with an increase of 27.6% in March compared to previous months.
Using Parrot Analytics' content valuation system, executives can get an economic valuation of any title to any platform in any region. The system is powered by global content demand and supply data, providing detailed insights on the value contribution of any title. By assessing a TV series' ability to drive subscriptions and mitigate churn using demand data, executives can determine how much to spend on content, the baseline value of a title, and the value of exclusivity.
The system can also help executives make critical content decisions, such as the optimal release strategy and pricing, based on demand data. Furthermore, understanding demand data for specific content can inform scalable concept testing and help to identify which type(s) of content exhibit opportunities for acquisition or production.
Additionally, by using Parrot Analytics' demand data, executives can quantify the platform-specific marginal revenue contribution of a title and assess how it drives engagement across the rest of the catalog. Demand data can also uncover under-monetized titles and showcase the growing demand for a series, providing an opportunity to expand the show's fan base in new markets.
In the case of "The Challenge" in Spain, the show's demand in the country of origin (the United States), according to Parrot Analytics, was 17% of the demand in Spain, which suggests the series has an opportunity to perform better in Spain. It also reveals that Mexico is the second most in-demand market after the United States.
Finally, demand data powers Parrot Analytics' affinity analysis and competitive benchmarking, which can provide valuable insights into the talent, brands, and shows that executives should partner with to create spin-offs or franchises. It also highlights where "The Challenge" stands regarding its genre and its audience compared to other titles available in the market.
In conclusion, as an entertainment executive, using Parrot Analytics' demand data can help with strategic decision-making in areas such as content valuation, acquisition, distribution, programming, franchisability (spin-off potential), and marketing. It can also uncover untapped opportunity markets for distribution, showcase growing demand for a series, and improve a show's performance in underperforming markets.
The Challenge's travelability to Spain in the last 30 days is 23%, which means that the audience demand for The Challenge is 23% of the demand in its country of origin, United States. Click through to another market to discover how well The Challenge travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular MTV‘s The Challenge is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Challenge, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:01 p.m. PST using tv demand data from Parrot Analytics for The Challenge in Spain. We provide our partners with essential television industry competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.