The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive attempting to make strategic decisions about your content portfolio? Wondering what role demand data can play in helping you acquire the most noteworthy and profitable content with which to engage your target audience? Look no further than Parrot Analytics and our cutting-edge content valuation system powered by global content supply and demand. Below, we use Parrot Analytics’ demand data for "The Dark Crystal: Age Of Resistance" to show how our system can help entertainment executives optimize their strategic decision-making process.
Content Valuation: Parrot Analytics content valuation system provides an objective and economical method of assessing titles based on global demand, enabling popular titles like "The Dark Crystal: Age Of Resistance" to occupy a position of strategic advantage in an increasingly competitive content marketplace.
Assessing Performance through Demand Data: An analysis of "The Dark Crystal: Age Of Resistance" in February 2024 in Spain reveals that while the demand has been decreasing, it still boasts a demand of 2.3 times the average TV show in Spain over the last 30 days which indicates that the demand for this show is good. This data can help inform acquisition and distribution decisions, as well as programming decisions. Additionally, through the Parrot Pulse report, executives can gather insights relating to the show's international demand and momentum, thus providing valuable intelligence for future content purchasing and production decisions.
Travelability and Reach: "The Dark Crystal: Age Of Resistance" still has reasonable travelability as it is performing okay overseas, driven primarily by its good audience demand in the United States. The show's reach is also good, reaching a far-flung audience that spans multiple platforms.
Performance Metrics: To aid the strategic decision-making process, Parrot Analytics' content valuation system provides essential metrics on the performance of a show, particularly the longevity (how well audience demand is maintained over time), momentum, and franchisability (spin-off potential). This data helps predict the success of a show, as well as an expansion of its audience through spin-offs or franchises.
Comparison: Comparing a show's performance on a 1-year rolling basis versus the last 30 days provides even more insight into the show's performance, as increases or decreases can help pinpoint strategic decisions that might benefit the show. For "The Dark Crystal: Age Of Resistance", demand spiked in mid-February 2024, providing helpful hints for the timing of marketing campaigns or programming decisions.
Demand and International Markets: Parrot Analytics' demand data for "The Dark Crystal: Age Of Resistance" also identifies its top 10 global markets, revealed as the United States, Russia, Spain, Netherlands, Italy, China, Australia, United Kingdom, and Sweden. Comparing these markets to the audience demand of the average TV show helps to enable successful marketing decisions and regional content acquisition or localization.
In conclusion, entertainment executives can gain crucial insights into their most valuable content properties through Parrot Analytics' economic content valuation system and global content demand, especially when it comes to informing strategic acquisition and distribution decisions, as well as programming and marketing choices that help shows maximize audience engagement and goodwill.
The Dark Crystal: Age Of Resistance's travelability to Spain in the last 30 days is 42%, which means that the audience demand for The Dark Crystal: Age Of Resistance is 42% of the demand in its country of origin, United States. Click through to another market to discover how well The Dark Crystal: Age Of Resistance travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Dark Crystal: Age Of Resistance is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Dark Crystal: Age Of Resistance, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on March 29, 2024, 7:19 a.m. PST using global tv demand analytics from Parrot Analytics for The Dark Crystal: Age Of Resistance in Spain. We provide our partners with smart television series know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.