The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform executive, understanding audience demand in different regions can help you make more informed content decisions and drive higher ROI. Taking an example of "The Dukes of Hazzard" in Spain in January 2024, we see that the show has a demand that is 3.7 times higher than the average TV show in the country, dropping in rank by 1587 spots during January. The show has excellent longevity, meaning that its audience demand has been maintained over time. The show is in the 97.6th percentile in the comedy genre, showing higher demand than 97.6% of all comedy shows in Spain. This is important information for acquisition decisions as you know that the show has higher demand than most other titles in the genre.
Demand data can also help programming decisions. For instance, looking at "The Dukes of Hazzard," we can see that during January, audience demand for the show decreased in Spain by 51.3%. This information is helpful in determining how to program the show during the next month. Knowing what fans of "The Dukes of Hazzard" also like can influence content decisions. For example, knowing that other shows such as "The Simpsons" and "Deadliest Catch" appeal to fans of the show can inform recommendations and discovery on your platform, helping you retain subscribers.
Content valuation can also benefit from demand data. By examining demand patterns of shows like "The Dukes of Hazzard" in different countries over various time periods, it's possible to determine how much value a show can bring to a platform. For example, "The Dukes of Hazzard" achieved outstanding audience demand of 7.0x in the United States. Travelability can inform content allocation decisions, as it quantifies a show's international demand relative to its home market.
Demand data not only helps with acquisition and programming decisions but also with distribution decisions. Comparing the performance of "The Dukes of Hazzard" over different time periods in different markets provides insights for distribution decisions. For example, in the last 30 days, the show has seen an increase in popularity in Spain, indicating that it is a good market to prioritize for distribution.
In summary, demand data is essential in making informed content, acquisition, programming, and distribution decisions. Understanding audience demand in different regions, genre, and international performance can inform content valuation, recommendations, and discovery. Knowing audience demand patterns across a show's lifetime can help you identify the optimal release strategy and pricing. Additionally, monitoring audience demand patterns of shows like "The Dukes of Hazzard" across different regions and time periods helps you make informed distribution decisions.
The Dukes Of Hazzard's travelability to Spain in the last 30 days is 24%, which means that the audience demand for The Dukes Of Hazzard is 24% of the demand in its country of origin, United States. Click through to another market to discover how well The Dukes Of Hazzard travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s The Dukes Of Hazzard is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Dukes Of Hazzard, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using television demand datasets from Parrot Analytics for The Dukes Of Hazzard in Spain. We provide our partners with valuable media industry competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.