The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the use of demand data is vital in making more informed decisions, particularly in content valuation, acquisition, distribution, and programming strategies. The performance of "The Flash" in Spain in March 2024, which had 9.8 times the audience demand compared to the average show in Spain over the last month, is an excellent example of how demand data can inform decision making.
Content valuation is an essential decision-making tool for entertainment executives, as it determines the value of content to a platform over time. The Parrot Analytics content valuation system, which is powered by global content demand and supply, reveals the dollar value contribution of any title, to any platform, in any region. Using demand data, executives can calculate the ROI a particular title can bring to any platform. Additionally, demand data can estimate how much a content library is worth to a streaming platform.
Demand data is also essential in acquisition decisions because it helps to quantify the platform-specific marginal revenue contribution and assess how well a title drives engagement across the rest of the catalog. The platform-specific marginal revenue contribution calculates the value of a title to a specific platform using its potential revenue and the cost of production.
Programming decisions ought to be informed of the analysis of viewership. Through demand data, executives can understand the popularity of TV shows relative to the market average, how popular the show is in other markets worldwide and in specific locations. Also, with demand data, program directors can assess a TV series' ability to drive subscriptions and mitigate churn.
Another benefit of demand data is powering discovery and recommendations. It helps to make sure content is being seen by the right audience on a specific platform. This data quantifies taste clusters and answers specific questions such as which genre should we focus on to attract new subscribers to our SVOD service? Which shows will help me acquire or retain subscribers?
Furthermore, demand data helps executives to map their local whitespaces, discover which shows are most popular in a particular market or on a global scale. This global appeal in the travelability dimension helps to ascertain if a show should be produced or acquired to support the global expansion of an SVOD service.
In conclusion, the analysis of "The Flash" in Spain for the month of March 2024 is an excellent demonstration of how demand data can be used to make more informed content decisions, acquisition decisions, distribution decisions, and programming strategies, including content valuation. Entertainment executives should leverage demand data, such as that provided by Parrot Analytics, to develop and execute competitive and successful strategies in the ever-changing entertainment industry.
The Flash's travelability to Spain in the last 30 days is 24%, which means that the audience demand for The Flash is 24% of the demand in its country of origin, United States. Click through to another market to discover how well The Flash travels internationally.
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Acquire the best shows from partners such as the cw to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Flash), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular the cw‘s The Flash is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Flash, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2:03 p.m. PST using global tv demand data from Parrot Analytics for The Flash in Spain. We provide our partners with valuable TV industry analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.