The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content decisions, such as content valuation, acquisition, distribution, and programming. Parrot Analytics uses a content valuation system based on global content demand and supply to reveal the dollar value contribution of any title to any platform in any region. In this case, the demand for "The Fosters" in Spain for the month of February 2024 can provide insights into its popularity and inform strategic decisions.
Firstly, "The Fosters" has good demand in Spain, with 4.4 times the audience demand of the average show in Spain over the last 30 days. It has higher demand than 98.8% of all romance titles in Spain. This information can help you determine the value of the series for the Spanish market or its content valuation.
Secondly, Parrot Analytics can provide information on how "The Fosters" has been performing on a 1 year rolling basis vs the last 30 days. In this case, the show's average demand on a rolling year basis was only 1.8 times the average title, but it has currently increased to 4.4 times the average title for the last 30 days. This indicates that "The Fosters" has increased popularity in Spain and other markets, and this information can guide your content acquisition or programming decisions.
You can also use Parrot Analytics' demand data to inform decisions on marketing, release strategy, and pricing. By understanding the show's affinity analysis, you can identify the best talent and brand to partner with to expand the audience. Additionally, demand data can help inform optimal release strategies and pricing structures that resonate with the audience.
"The Fosters" has also shown to have sustained demand, outstanding longevity, and momentum, which can inform distribution or franchise/spin-off decisions. For instance, the show ranked second in the United States, its country of origin, with good audience demand. It also outperforms the demand of the average TV show in other global markets, including Mexico, Germany, Switzerland, Ukraine, Canada, Brazil, and South Africa. This information can inform the show's global distribution or franchise/spin-off potential decisions.
In conclusion, demand data can be leveraged to make strategic decisions for the TV industry, including content valuation, acquisition, distribution, and programming, among others. In this case, demand data for "The Fosters" in Spain has shown that it has good demand and has increased in popularity, making it a potential valuable asset for SVOD platforms, TV production companies, or content distributors. Its sustained demand, outstanding longevity, momentum, and global appeal are factors that can further inform decisions on distribution, franchise/spin-off, or acquisition deals.
The Fosters's travelability to Spain in the last 30 days is 39%, which means that the audience demand for The Fosters is 39% of the demand in its country of origin, United States. Click through to another market to discover how well The Fosters travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ABC Family‘s The Fosters is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ABC Family and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Fosters, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Teen Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 29, 2024, 4:36 a.m. PST using global tv demand metrics from Parrot Analytics for The Fosters in Spain. We provide our partners with deep OTT know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.