The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at an OTT platform, TV series financing company, or any company in the entertainment industry, understanding how demand data can be used to make more informed decisions is key. Using "The Goldbergs" as an example, let's explore how demand data can be used in content valuation, acquisition decisions, and programming decisions.
Content valuation is an economic valuation system that uses global content demand and supply to determine a title's economic value. Parrot Analytics' content valuation system shows that "The Goldbergs" has good demand in Spain, 6.9 times the audience demand of the average show. By looking at travelability, the show's international demand relative to its domestic market, we see that demand for "The Goldbergs" in Spain was 68% of the demand in its country of origin, the United States. These figures can help executives make informed decisions about possible acquisition of "The Goldbergs" in Spain or even streaming rights for a global audience.
When it comes to acquisition decisions, demand data can help companies understand what type of shows to focus on. For example, "The Goldbergs" outperformed the demand of the average TV show in every market in the top 10 for the last 30 days, including Canada, Ukraine, Spain, and the United Kingdom. Examining the data, it's clear that "The Goldbergs" has a dedicated following in several international markets, which can help an executive decide to produce, promote, acquire, or distribute similar content with chances to reach a wider audience.
Programming decisions can be informed by understanding demand data for a particular show. For instance, while "The Goldbergs" is doing well in Spain, its ranking decreased by 116 spots in March. The ability to monitor such fluctuations in demand can help executives make programming decisions as they can assess whether the show is losing interest and what to do to reignite interest in the program.
Furthermore, "The Goldbergs" has higher than average demand in the history genre, indicating a need for executives to scout for more historical-themed content. Also, the show's momentum, or the pace of growth, is poor, which could indicate that its marketing and promotion strategy needs a boost. As an executive, understanding the audience's reaction to the timing of promotions and acceleration of the marketing efforts can help boost the show's momentum for the next cycle or season.
In conclusion, demand data can be used in decision-making processes, such as programming, acquisition decisions, or content valuation, to determine current trends, and future expected trends, to invest in and make informed business decisions. The example of "The Goldbergs" in Spain illustrates that demand data can empower executives to make informed decisions, from acquiring content to programming decisions to finding the right distribution partners, which can improve ROI and attract more audiences to their platform or network.
The Goldbergs's travelability to Spain in the last 30 days is 64%, which means that the audience demand for The Goldbergs is 64% of the demand in its country of origin, United States. Click through to another market to discover how well The Goldbergs travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Goldbergs is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Goldbergs, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 18, 2024, 2:02 p.m. PST using global demand content analytics from Parrot Analytics for The Goldbergs in Spain. We provide our partners with deep entertainment industry capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.