The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand data can help you make more informed decisions about your content strategy. Demand data can be used to value your content, optimize distribution, inform your programming decisions, and more. Let's look at how demand data for "The Golden Girls" in Spain can be used as an example.
For content valuation, Parrot Analytics' content valuation system is powered by global content demand and supply, making it possible to determine how much your content is worth to any platform. By looking at the audience demand for "The Golden Girls" in Spain, we see that it has 2.4 times the audience demand of the average show in Spain over the last 30 days. 8.6% of all TV shows have this level of demand, indicating that demand for the show is good. Compared to its demand of 2.2 times the average over the last 90 days, demand for this show has been increasing recently. Demand data can also help companies calculate the ROI that a specific title will bring for any given platform.
By examining the distribution data for "The Golden Girls" in Spain, we learn that in February 2024, the show dropped in its rank by 185 spots. Here, demand data can help companies make informed distribution decisions. Since the demand for the show declined in Spain by 33.4% in February, it may be worth considering distributing the show in other markets where there is still high demand. You can use demand data to map local whitespaces and identify the most popular genres in each local market, which can help you tailor your distribution strategy.
When it comes to programming decisions, demand data can help you answer some important questions about your content. For example, in February, we learned that "The Golden Girls" ranks at the 96.3th percentile in the comedy genre, indicating high demand. We can use demand data to answer questions like: How popular is my show relative to the market average? What genres are resonating most with my current audience? What genres should we focus on to attract new subscribers to our SVOD service?
Audience demand data can also inform acquisition decisions. By examining the top 10 global markets where "The Golden Girls" is most in-demand over the last 30 days, we learn that this TV series outperforms the demand of the average TV show in each of these markets. The United States is the show's number one market globally, with outstanding audience demand of 4.5x. Other countries where demand is good include the United Kingdom, Canada, France, India, Germany, Brazil, Romania, and worldwide. Knowing this information, companies are more equipped to acquire or sell the content to the countries where there is the most demand.
In summary, demand data can help entertainment executives make better content, acquisition, distribution, and programming decisions. Given that "The Golden Girls" is a well-established series, by studying the show's demand data, entertainment executives can make informed decisions about airing this show in other international markets or other platforms as a complementary title alongside other titles.
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Acquire the best shows from partners such as NBC to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Golden Girls), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s The Golden Girls is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Golden Girls, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 17, 2024, 2:04 p.m. PST using demand datasets from Parrot Analytics for The Golden Girls in Spain. We provide our partners with extensive television series know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.