The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, demand data provides a wealth of information that can inform content, acquisition, distribution, and programming decisions. We can use the example of "The Good Doctor," a popular medical drama, in Spain during March 2024 to illustrate how demand data can help make informed content decisions.
Firstly, demand data enables content valuation and quantifies the value of a particular title. For example, the demand data for "The Good Doctor" shows it to have an exceptional audience demand across all platforms, and its travelability is exceptional which quantifies its international demand relative to its home market. In addition, the show's longevity, momentum, franchisability, and reach are all exceptional. This information is invaluable for a TV executive making decisions regarding content valuation, acquisition, and distribution.
Secondly, by examining the top 10 global markets, where "The Good Doctor" is most in-demand over the last 30 days, TV executives can identify the most popular regions where their show has a strong following. For instance, it is essential to notice that "The Good Doctor" has outstanding audience demand of 16.2x in the United States, which is crucial market information. By understanding where a series is in high demand, executives can allocate their resources to markets where their content is most valuable.
Thirdly, audience data provides insights into the performance of a particular title over time. For instance, in March 2024, the audience demand for "The Good Doctor" decreased by 4.3% from the previous month, which means that the show's popularity in Spain may be decreasing. By knowing the current and past audience trends of a specific title, TV executives can make programming decisions such as renewals, cancellations, and changes to a show's scheduling.
Fourthly, audience data can reveal user preferences, such as the genre and style of content that best resonates with an audience group. In this case, the show's popularity is in the drama genre, and it will be beneficial to examine the demographic details of the target audience, what their preferences are, and what shows they like or dislike.
Lastly, by comparing the audience demand of a title over different time periods and markets, TV executives can identify potential new opportunities or threats. For example, the demand for "The Good Doctor" in Spain has been increasing in the last 30 days, which indicates a growth opportunity for the show in Spain. TV executives can leverage this information to set their purchasing or production strategies for maximum impact.
In summary, demand data is essential in helping TV executives make informed decisions, from content valuation to acquisition and programming decisions. Therefore, executives can take advantage of these insights provided by demand data to optimize their strategies, grow their audiences, and ultimately increase their revenue.
The Good Doctor's travelability to Spain in the last 30 days is 54%, which means that the audience demand for The Good Doctor is 54% of the demand in its country of origin, United States. Click through to another market to discover how well The Good Doctor travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Good Doctor is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Good Doctor, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using global demand content analytics from Parrot Analytics for The Good Doctor in Spain. We provide our partners with valuable television know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.