The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to inform your content valuation, acquisition, distribution, and programming decisions. Analyzing the demand data for "The Haunting Of Bly Manor" can provide useful insights and help you make more informed decisions.
Content Valuation:
Using demand data, you can assess the value of "The Haunting Of Bly Manor" to any platform in any region. The demand for the show was good in Spain, with 2.1 times the audience demand of the average show in Spain over the last 30 days. As an executive, you can use this information to estimate the dollar value contribution of the show and make a more informed decision on whether to renew or acquire the content.
Acquisition and Distribution:
With the show's strong demand and high percentile ranking in the drama genre, it could be a strategic asset for a streaming platform looking to acquire content that appeals to drama fans. You can also use the data to target specific regions where the show is most in-demand, such as Russia, and use the information to guide your content acquisition and distribution strategy.
Programming:
You can use the data to assess the potential of the show to drive subscriptions and mitigate churn. You can also analyze the demand for "The Haunting Of Bly Manor" along with other popular shows in the market to make programming decisions and optimize the release strategy for this show and others in the future.
Comparative Analysis:
You can compare the performance of "The Haunting Of Bly Manor" against other titles available in the market, and also analyze the performance of the show over a 1-year rolling basis to observe any trends or changes in demand. For example, while the show's average demand over the year was 1.1 times the average title, in the last 30 days its demand was 2.1 times the title's average. This indicates that the show's popularity is increasing, and as an executive, you can use this information to make informed decisions for future programming, acquisitions, and distribution strategies.
In conclusion, demand data can help entertainment executives make more informed decisions about their content valuation, acquisitions, distributions, and programming decisions. By analyzing the demand for "The Haunting Of Bly Manor" in Spain and globally, and comparing it against other titles in the market, you can assess the show's performance and potential, and make data-driven decisions that maximize audience engagement and increase platform success.
The Haunting Of Bly Manor's travelability to Spain in the last 30 days is 31%, which means that the audience demand for The Haunting Of Bly Manor is 31% of the demand in its country of origin, United States. Click through to another market to discover how well The Haunting Of Bly Manor travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Haunting Of Bly Manor is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Haunting Of Bly Manor, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been modified on March 28, 2024, 3:34 a.m. PST using global demand analytics from Parrot Analytics for The Haunting Of Bly Manor in Spain. We provide our partners with far-reaching TV expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.