The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for new ways to make informed decisions. In today’s digital age, the role of demand data in your decision-making cannot be overstated. It provides crucial insights that can help you make more informed content, acquisition, distribution, and programming decisions. "The Head" is an excellent example of how demand data can be used to analyze a TV show, and here's how:
Content Valuation: If you are a TV executive, you are always looking for ways to value your content accurately. In this case, you can use demand data to determine the show's worth. "The Head" has been ranked 790th in Spain, and its demand trend is increasing. According to Parrot Analytics content valuation system, the dollar value contribution of any title to any platform in any region can be revealed based on demand data.
Global Performance: Demand data is invaluable when it comes to measuring the global performance of a TV show. "The Head" is good in terms of worldwide audience demand across all platforms, and its travelability is okay. It also has maintained okay longevity and momentum over time, while its potential for spin-offs and overall reach is okay. Analysis of the show's performance over the past 30 days indicates an increase in demand in comparison to the average of the previous 90 days.
Audience Insights: By analyzing demand data for "The Head" in Spain, we can see that its demand is good. In comparison to other TV shows in its genre, “The Head” has higher demand than 94.8% of all drama titles in Spain. This informs content strategy – executives can continue investing in producing dramas. Furthermore, if the audience's demand for a title spans regions, you can package different genres or TV shows to appeal to a particular global audience.
Marketing Campaigns and Release Strategy: Demand data can help TV executives understand how effective their marketing and release strategies are. Suppose a show's demand spikes in a particular region around a specific time in a year. In that case, the TV executive can tailor their marketing strategy around this particular time. In the case of "The Head," we can see that demand spiked in late February, making it an opportune time to capitalize on the audience's increased interest in the show.
Competitive Benchmarking and Discoverability: Demand data also allows you to make more informed decisions when it comes to competitive benchmarking. "The Head" ranks above average in terms of demand in its top ten global markets, with Spain being its most significant market globally. This data can guide TV executives to create more compelling productions or acquire more stimulating titles that have a better chance of standing out in the highly competitive market.
In conclusion, demand data is a critical tool in making more informed decisions as an entertainment executive. It guides your actions when it comes to acquiring, distributing, programming, and evaluating content. The Parrot Analytics content valuation system, powered by global content demand, is a powerful tool that makes it possible to quantify the value of a title for a specific platform in any region. In the case of "The Head," demand data provides valuable insights into how to improve the show's performance, and how to create higher demand for TV shows that resonate with audiences in different parts of the world.
This is The Head's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Head travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s The Head is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Head, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using global tv demand data from Parrot Analytics for The Head in Spain. We provide our partners with extensive SVOD expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.