The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content decisions, whether it's for content valuation, acquisition, distribution or programming. Let's take a look at how demand data for "The Knick" in Spain during March 2024 can assist you in your decision-making:
1. Content Valuation:
Content valuation is an essential part of content decision-making. Parrot Analytics' content valuation system, which is based on demand data, provides insight into how much a show is worth and its dollar value contribution to a platform in a specific region. In the case of "The Knick," its demand is 5.6 times more than the average show in Spain, which is a good indicator of its value to a platform. You can use this information to determine how much you should spend on acquiring or producing a similar show.
2. Programming Decisions:
Demand data can help inform programming decisions. For example, "The Knick" had a peak rank of #333 in Spain and dropped by 137 spots in March. In other words, the demand for this show decreased in Spain during that period. Although it ranked high in the history genre, its audience demand decreased by 2.9% compared to the previous month. This information can be valuable when planning a programming schedule and determining whether it is still popular enough to continue showing.
3. Reach:
"The Knick" has a good reach; its audience demand is higher than the average TV show demand across all platforms globally. This indicates that this TV series has potential to attract new subscribers to your platform. If you were to acquire or produce a similar show, you could potentially reach a wider audience as well.
4. Travelability:
Travelability indicates the international demand for content, relative to its home market. Based on the demand data we have for "The Knick" in Spain, its travelability is okay. Its demand in Spain was 210% of the demand in its home country, the United States. You may want to consider whether a similar show would travel well to other markets before making a decision to produce or acquire it.
5. Franchisability:
Finally, the spin-off potential of a show is another factor to consider. "The Knick" has okay franchisability according to the Parrot Pulse, which means it has potential for spin-off or franchise monetization. As an executive, you may want to take this into account when deciding which shows to develop into a franchise or create spin-offs.
In summary, demand data can be a valuable tool to assist entertainment executives in their content decision-making process. By examining the demand data for a show like "The Knick," executives can make more informed decisions about content valuation, programming, reach, travelability, and franchisability.
The Knick's travelability to Spain in the last 30 days is 207%, which means that the audience demand for The Knick is 207% of the demand in its country of origin, United States. Click through to another market to discover how well The Knick travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cinemax‘s The Knick is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cinemax and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Knick, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Period Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 19, 2024, 2:02 p.m. PST using global tv demand data from Parrot Analytics for The Knick in Spain. We provide our partners with meaningful media industry know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.