The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to have access to demand data to make informed content, acquisition, distribution and programming decisions. Demand data can be leveraged to gain insights into audience preferences, measure the value of content, determine ROI, optimize marketing campaigns, and identify opportunity markets for content distribution.
Let us take the example of "The L Word: Generation Q", a popular drama series, and examine how demand data can help entertainment executives make more informed content decisions for this show.
Content Valuation: The demand for "The L Word: Generation Q" in Spain is high, with two and a half times more audience demand than the average show in the last 30 days. This reveals that the show's economic value is significant in Spain. Furthermore, assessing the show's demand worldwide, we observe that it has an excellent score for travelability (international demand), which makes it an attractive title for global distribution. Entertainment executives can use demand data to identify the dollar value contribution of any show to any platform and estimate the ROI of titles.
Programming: By assessing the show's demand worldwide, the executives can determine the show's peak performance and the kind of audiences that are most attracted to it. From the show's audience preferences, executives can ascertain which titles to program alongside "The L Word: Generation Q" to maximize audience engagement.
Distribution: Global demand data for "The L Word: Generation Q" makes it possible for entertainment executives to identify which platforms to target for distribution. For example, with 'The United States' as the most in-demand market for this show and outstanding demand in other countries like Germany, France, Portugal, Brazil, North Macedonia, Canada, Lithuania, and Russia, executives can make informed decisions about where to make "The L Word: Generation Q" available for streaming.
Acquisition: By analyzing audience demand data, entertainment executives can gain insights into which titles to acquire and which genres are resonating with the audience. Therefore, they can expand their content library and streamline their acquisition strategy to increase audience engagement.
Marketing: Demand data can reveal when a show experiences a spike in audience demand, which can inform executives of the right time to execute a marketing campaign. Executives can also optimize their marketing campaigns based on data-driven insights on the show's audience preferences, affinity analysis and determine its position on the cultural zeitgeist.
In summary, demand data is critical for executives working in the entertainment industry to make informed content, acquisition, distribution and programming decisions. By utilizing demand data, executives can assess a TV series' ability to drive subscriptions, mitigate churn, and monetise IP potential through spin-offs or franchises. Therefore, it is essential for these executives to invest in platforms such as Parrot Analytics, which provide them with the necessary data to create a successful global content strategy.
The L Word: Generation Q's travelability to Spain in the last 30 days is 22%, which means that the audience demand for The L Word: Generation Q is 22% of the demand in its country of origin, United States. Click through to another market to discover how well The L Word: Generation Q travels internationally.
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Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. SHOWTIME, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as SHOWTIME to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The L Word: Generation Q), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as SHOWTIME by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The L Word: Generation Q, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s The L Word: Generation Q is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The L Word: Generation Q, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using demand metrics from Parrot Analytics for The L Word: Generation Q in Spain. We provide our partners with comprehensive media industry expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.