The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it can be challenging to make informed content decisions, and this is where demand data comes in handy. With the case of "The Last Of Us," we can see how demand data helps make better content decisions. This show has 25.1 times the audience demand of the average show over the last 30 days in Spain. This data clearly indicates that this show is highly in demand and has high popularity among viewers. This implies that any content decision regarding acquiring, distributing or programming this show in Spain would likely lead to success.
One particularly exciting aspect of this show is its travelability, which is exceptional. This means that the show has a high level of international demand relative to its home market. Further, the show demonstrated a positive trend in terms of increased demand in Spain by 2.7% during February. Momentum, the pace of growth, is likewise exceptional, indicating the show's upward trajectory.
Apart from measuring the performance of the show in Spain, we also analyzed the top 10 global markets for "The Last Of Us." The show outperformed the demand of the average TV show in each of these markets, implying its excellent global performance. The United States is the show's number one market, where it achieved exceptional audience demand of 31.8x.
Franchisability, spin-off potential, and reach, the number of people expressing demand for a show, are outstanding and indicate the show's capacity for future success. Demand data provides clear insight on how well a show will perform and its suitability for acquisition or production. With regard to content valuation, using demand data, you can determine the worth of a specific title and calculate the financial returns it will bring for any given platform.
Besides, demand data helps content creators make better decisions concerning supply and demand, such as the type(s) of content that will have an opportunity to acquire or produce. It also helps to frame the best release strategy for the content, as well as identifying new opportunity markets for content distribution. Lastly, by examining affinity analysis, there is an opportunity to acquire or retain subscribers for SVOD, which contributes to the content's monetary value and marketing campaign optimization.
In conclusion, demand data provides valuable insights that can form the decision-making process of various content stakeholders in the entertainment industry. As entertainment executives, you require access to demand data to make better-informed decisions that will ultimately lead to content success, acquisition, and programming.
The Last Of Us's travelability to Spain in the last 30 days is 51%, which means that the audience demand for The Last Of Us is 51% of the demand in its country of origin, United States. Click through to another market to discover how well The Last Of Us travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s The Last Of Us is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Last Of Us, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 29, 2024, 2:50 a.m. PST using global television demand datasets from Parrot Analytics for The Last Of Us in Spain. We provide our partners with essential content insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.