The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is essential to make informed content decisions to keep up with the rapidly evolving industry. The perfect solution for this is to utilize Parrot Analytics' demand data. This article uses "The Late Show With Stephen Colbert" as a case study to demonstrate how Parrot Analytics' demand data can help entertainment executives make informed decisions.
One way to use demand data is content valuation. A content piece's value can be determined based on the demand data, answering questions like “How much is my show worth? What is the baseline value of a title? How valuable is a content library to a given platform over time?” With "The Late Show With Stephen Colbert," we know that the show has demand 3.6 times higher than the average show in Spain for the last 30 days. This indicates that the show is very valuable to the Spanish market, and its value can be determined using Parrot Analytics' content valuation system.
Demand data can also be used to inform acquisition and distribution decisions. Executives can explore which type(s) of content exhibit opportunities to acquire or produce. For example, the article notes that "The Late Show With Stephen Colbert" has higher demand than 99.0% of all variety titles in Spain in March, showing that there is a great opportunity for variety content in this market.
The travelability dimension of the Parrot Pulse for "The Late Show With Stephen Colbert" reveals that it has outstanding global performance. Demand for the show in Spain is 11% of the demand in its country of origin, the United States. The show's international value can be further explored by examining the top 10 global markets where it is most in-demand.
Demand data also powers pre-release marketing decisions. Informed by affinity analysis, executives can know who the best talent, brand, or TV shows to partner with are for expanding their audience and make sure the marketing is optimized ahead of the program's premiere.
Demand data can also inform subscriber acquisition and retention decisions. For instance, executives can know which programs to buy that will keep subscribers happy or attract new ones. Our case study reveals that "The Late Show With Stephen Colbert" has seen demand increase by 33.2% in March, showing a growing audience taking into account the content's reach.
Ultimately, "The Late Show With Stephen Colbert" has demonstrated the value of using demand data to inform programming and content decisions. Entertainment executives can use this data to value content, inform acquisition and distribution decisions, inform pre-release marketing decisions, and inform subscriber acquisition and retention decisions. By using Parrot Analytics' demand data, executives can make more informed decisions about the content they produce, leading to their success in a competitive and constantly changing industry.
The Late Show With Stephen Colbert's travelability to Spain in the last 30 days is 17%, which means that the audience demand for The Late Show With Stephen Colbert is 17% of the demand in its country of origin, United States. Click through to another market to discover how well The Late Show With Stephen Colbert travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Variety genre and assess the strengths and weakness of the competition’s content e.g. CBS, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Spain. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Late Show With Stephen Colbert.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Variety. Using audience demand data, explore markets such as Spain to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Late Show With Stephen Colbert from partners like CBS.
Studios in Spain are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Variety) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Late Show With Stephen Colbert? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Spain, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as CBS to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Spain. Contact us now to leverage a return-focused selection criteria for title acquisition from CBS by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Late Show With Stephen Colbert. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as CBS to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Late Show With Stephen Colbert), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBS by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Late Show With Stephen Colbert, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBS‘s The Late Show With Stephen Colbert is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Late Show With Stephen Colbert, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Late Night Talk Show), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:02 p.m. PST using tv demand metrics from Parrot Analytics for The Late Show With Stephen Colbert in Spain. We provide our partners with far-reaching content capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.