The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can be a valuable tool to help you make more informed content decisions. By utilizing Parrot Analytics' global content demand data, you can gain insights into how your content is performing in specific markets and evaluate its potential value and success. The example of "The Lincoln Lawyer" in Spain can demonstrate how demand data can help you make content decisions or acquisition, distribution, and programming decisions.
One of the benefits of using demand data is content valuation. Parrot Analytics' content valuation system uses demand data to determine the dollar value contribution of any title to any platform in any region. By knowing the potential value of a show like "The Lincoln Lawyer," you can better decide how much to spend on the content, assess the show's ability to drive subscriptions and mitigate churn, and calculate the ROI it is expected to bring for any given platform.
Through analyzing demand data, you can also identify the most popular genres in a specific market or on a global scale. For instance, we can see that "The Lincoln Lawyer" ranks at the 98.6th percentile in the drama genre in Spain and can be deemed as a show with higher demand than 98.6% of all drama titles in the country. Additionally, you can get insights into other titles that fans of "The Lincoln Lawyer" also like, which can help you optimize your promotional efforts and create a focused marketing campaign that targets the right audience.
Demand data also enables you to make decisions concerning supply and demand. By taking into account the demand for content in different regions, you can evaluate which titles to acquire or produce. In the case of "The Lincoln Lawyer," we can see that it is highly demanded in the United States, Canada, the United Kingdom, Russia, Australia, Spain, Germany, China, and South Africa and that it outperforms the average TV show in each of these markets in the last 30 days.
Furthermore, demand data can help you assess a TV series' ability to travel globally. The Parrot Pulse for "The Lincoln Lawyer" shows that the show's worldwide audience demand across all platforms is outstanding, and its travelability is also outstanding. Beyond that, you can use the longevity, momentum, franchisability, and reach metrics to understand how well audience demand is maintained over time, to measure the pace of growth, to evaluate spin-off potential, and to monitor the number of people expressing demand for the show, respectively.
Lastly, demand data enables you to optimize your programming decisions, release strategy, and pricing. By tracking demand spikes and trends, you can determine the best time to release content and how to price your content. For example, analyzing "The Lincoln Lawyer" in Spain showed a decrease in demand for the show by 26.3% during March, and its demand spiked in mid-March 2024 for Spain. With this data, you can review the shows programming during this period and evaluate which promotional strategies work best for different markets.
Overall, demand data from Parrot Analytics can help entertainment executives make more informed and effective content decisions, whether it be in content valuation, programming decisions, acquisition, distribution, or pricing. The case study of "The Lincoln Lawyer" highlights how demand data is a valuable tool that entertainment executives can use to assess audience behavior and make data-driven decisions.
The Lincoln Lawyer's travelability to Spain in the last 30 days is 38%, which means that the audience demand for The Lincoln Lawyer is 38% of the demand in its country of origin, United States. Click through to another market to discover how well The Lincoln Lawyer travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Lincoln Lawyer), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Lincoln Lawyer, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Lincoln Lawyer is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Lincoln Lawyer, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:04 p.m. PST using global tv demand data from Parrot Analytics for The Lincoln Lawyer in Spain. We provide our partners with valuable TV industry workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.