The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding demand data is critical to making informed content, acquisition, distribution, and programming decisions. Demand data provides valuable insights on how popular a show is in different markets and how it is resonating with its target audience. For instance, let us consider the example of "The Loudest Voice."
With 4.6 times the audience demand of the average show in Spain over the last 30 days, the demand for "The Loudest Voice" is good, and only 8.6% of all TV shows have this level of demand. Compared to its demand of 4.2 times the average over the last 90 days, demand for this show has been increasing recently, indicating a rise in popularity. Furthermore, the show achieved the peak rank of #376 in Spain providing an idea of its ranking within the genre in the country.
As an entertainment executive, demand data also helps to understand the show's global performance. "The Loudest Voice" global performance is okay, with good longevity and momentum. This indicates that the show has maintained strong global audience demand over time. Additionally, "The Loudest Voice" franchise's spin-off potential is poor while its Reach (the number of people expressing demand for a show) is good.
Furthermore, "The Loudest Voice" had higher demand than 98.0% of all biography titles in Spain, indicating that this genre works well in Spain. By examining the top 10 global markets where "The Loudest Voice" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets: Spain is "The Loudest Voice"'s number one market globally. It achieved good audience demand of 3.3x in Spain, showcasing an excellent potential viewership.
Entertainment executives can also use demand data to analyze how a show compares to other titles in its genre and target audience. For instance, fans of "The Loudest" Voice also watch "The Rookie", "Lucifer", "Two Guys And A Girl", "Chicago P.D.", "Suits", "Mr. Iglesias", "Frontline", "Unearthed," and "American Experience," which identifies overlap audiences for promotional partnerships and more efficient marketing efforts.
Demand data can also help executives forecast how well a show is likely to perform and inform decisions on its potential success. As a TV executive or content distributor, using Parrot Analytics content valuation system can determine the dollar value contribution of a title, to any platform, in any region. Parrot Analytics content valuation is an economic valuation system powered by global content demand and supply. In this way, the decision-makers can estimate the value of a content library to a platform over time, why should my series be considered a strategic asset for a streaming platform, how much is my series worth, among others.
In conclusion, demand data provided by Parrot Analytics can help entertainment executives make informed decisions about content, acquisitions, distribution, and programming. The data provides insights into a show's popularity, its target audience, and how it performs in different markets worldwide. By leveraging superior demand insights, entertainment decision-makers can determine the monetization potential of their content across global markets while making informed disposition decisions with confidence.
The Loudest Voice's travelability to Spain in the last 30 days is 198%, which means that the audience demand for The Loudest Voice is 198% of the demand in its country of origin, United States. Click through to another market to discover how well The Loudest Voice travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s The Loudest Voice is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Loudest Voice, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Political Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 29, 2024, 7:39 a.m. PST using demand analytics from Parrot Analytics for The Loudest Voice in Spain. We provide our partners with comprehensive media industry know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.