The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can rely on demand data to make more informed decisions about content valuation, acquisition, distribution, and programming. The example of "The Mentalist" in Spain in January 2024 shows how demand data can provide valuable insights for decision-making.
Content Valuation: Using demand data, you can assess how much your series is worth and estimate its potential ROI for a platform. In the case of "The Mentalist," we see that it has outstanding audience demand in Spain, with 8.8 times the average demand of all TV shows. By quantifying the platform-specific marginal revenue contribution and how a title drives engagement across the catalog, you can determine a show's value to a streaming platform, which is critical for content valuation.
Distribution: Demand data enables you to map local market whitespaces and identify areas where your content has the most demand. This information can inform distribution decisions and help you determine which platforms to target for distributing your content, as well as what type(s) of content exhibit opportunities to acquire or produce.
Programming: Demand data also helps with programming decisions, such as deciding which titles to buy to attract new subscribers to an SVOD service or mitigate churn. With "The Mentalist" in Spain, you can see that it achieved the peak rank of #164 and ranks at the 99.2nd percentile in the comedy genre, indicating that it has higher demand than 99.2% of all comedy titles in Spain. This information can be used to inform programming decisions to help ensure that your content is being seen by the right audience on your platform.
Acquisition: Using demand data, you can quantify the value of the content you are acquiring or producing. In the case of "The Mentalist," you can determine its value to another streaming platform by examining its performance in a particular region or globally. For example, in Spain, "The Mentalist" has outstanding audience demand, and its franchisability potential is outstanding, making it a compelling acquisition target.
In summary, by leveraging demand data, you can make better decisions about content valuation, acquisition, distribution, and programming. You can identify which content has the most demand, determine the content's value, and optimize your marketing campaigns for the best audience response.
The Mentalist's travelability to Spain in the last 30 days is 60%, which means that the audience demand for The Mentalist is 60% of the demand in its country of origin, United States. Click through to another market to discover how well The Mentalist travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s The Mentalist is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Mentalist, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on Feb. 23, 2024, 1 p.m. PST using global demand data from Parrot Analytics for The Mentalist in Spain. We provide our partners with far-reaching entertainment industry capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.