The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, you are constantly making strategic decisions about the content that you distribute, produce, acquire or program. If there was a way to backup your intuition with evidence-based insights to inform your content investment decisions, you would take it, right? That's where Parrot Analytics comes in. Using our demand data analysis strategy, we can provide you with valuable insights that assist in your content valuation, distribution, acquisition, and programming decisions in real-time.
Let's take a closer look at HBO's "The New Pope" for a use case scenario. Firstly, we observe that the demand for "The New Pope" has been increasing recently in Spain, by 40.7% in March 2024. The show achieved a 94.6th percentile rank in the drama genre in Spain, meaning it has higher demand than 94.6% of all drama titles in the country.
This kind of detailed, country-specific audience demand data can inform content valuation and licensing decisions. If you are interested in licensing this show or producing a similar type of content in Spain, you can use Parrot Analytics' demand data to estimate the potential return on investment. For instance, if "The New Pope" has 2.3x the audience demand of the market average, you can assume it has greater value compared to other shows who have a lower percentage of audience demand.
The Parrot Pulse for "The New Pope" provides an independent measure of the show's global performance along six dimensions. This allows entertainment executives to compare "The New Pope" to other titles on their roster or as this global picture helps executives understand the impact of content on a larger level. "The New Pope" is shown to have great performance across most of these dimensions such as worldwide demand across all platforms, longevity, momentum, and reach. It is worth noting, however, that its travelability and franchisability are just "okay". Knowing that "The New Pope" has lower travelability and franchisability can help entertainment executives to adjust their licensing or production strategy. For instance, such data would suggest that a similar content made in Spain would likely be less popular in other countries and spin-off or derivative content should be approached with caution.
We also find that "The New Pope" received 88% of its demand in its country of origin (Italy) within Spain. This is a valuable insight for distributors or content programmers working in Italy or in the larger European market. Suppose an operator has access to this demand data, which indicates a show's popularity relative to its home market, and they are informed that a particular show has an 88% travelability score. In that case, they can reasonably assume that the show would also be popular in Spain.
Moreover, analysis of the top 10 global markets where "The New Pope" is most in-demand over the last 30 days shows that the series outperforms the demand of the average TV show (1x) in each of these markets. This provides useful insights as to where "The New Pope" has untapped global potential. Based on the data, Russia is the show's premier market, with an audience demand of 3.4x - meaning that a TV network executive interested in acquiring the show for the Russian market can anticipate a notable audience pickup.
It's easy to see how demand data can be used to assist entertainment executives in their decision-making process while providing valuable insights that will make the content investment process more effective. Whether you're focused on content valuation, travelability, franchisability, programming or acquisition, demand data is a crucial piece of the puzzle that gives a window into the minds of viewers around the world.
The New Pope's travelability to Spain in the last 30 days is 67%, which means that the audience demand for The New Pope is 67% of the demand in its country of origin, Italy. Click through to another market to discover how well The New Pope travels internationally.
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Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Sky Atlantic, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Sky Atlantic to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The New Pope), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Sky Atlantic by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The New Pope, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Sky Atlantic‘s The New Pope is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sky Atlantic and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The New Pope, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:04 p.m. PST using demand analytics from Parrot Analytics for The New Pope in Spain. We provide our partners with extensive television competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.