The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking at this information for "The Paradise", you can leverage demand data to make informed content decisions. Firstly, you can determine how much value the show has to offer using demand data to understand how much of the show's value is being driven by its audience demand and popularity. This starts with estimating the baseline value of the title, which can be achieved by looking at the show's peak demand level, and comparing it with the average demand for TV shows in Spain. You can then examine how the show has been performing recently, assessing its ability to drive subscriptions and mitigate churn. In this case, "The Paradise" has had good audience demand in Spain over the last 30 days compared to others, cementing its position in its genre.
Additionally, demand data can help determine how the show is being perceived in different markets. It enables you to quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalogue. For instance, by examining the top 10 global markets where "The Paradise" is most in-demand over the last 30 days, we find that this TV series outperforms the demand for the average TV show (1x) in each of these markets. This provides valuable information when considering future distribution and programming decisions.
Furthermore, by identifying other shows that fans of "The Paradise" also like, you can determine which TV shows to target to acquire, produce content of, or form partnerships and collaborations with. Additionally, you will better understand your audience to enhance your pre-release marketing strategies, such as optimizing your campaign in preparation for the series premiere.
Demand data for "The Paradise" can also indicate what genres are resonating most with audiences, helping with decisions concerning supply and demand, selecting what content to produce or acquire, and differentiating your offering from that of your competition. You can also use demand data to uncover under-monetized titles, assess the value of exclusivity, and direct your funds in content investments towards scalable concept testing.
Finally, examining the Parrot Pulse's performance for "The Paradise" can provide additional information about its global performance across six dimensions, including worldwide audience demand, travelability, momentum, franchisability, longevity, and reach. These performance metrics offer an independent measure of how a show is performing globally and can help provide insight into the future potential of the series. In this case, the worldwide audience demand for "The Paradise" is deemed outstanding, which is an excellent sign for potential acquisitions or distribution deals.
The Paradise's travelability to Spain in the last 30 days is 17%, which means that the audience demand for The Paradise is 17% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Paradise travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s The Paradise is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Paradise, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:03 p.m. PST using global television demand analytics from Parrot Analytics for The Paradise in Spain. We provide our partners with essential TV workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.