The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it's important to take into account the audience demand for a particular TV series before making any decisions. The show "The Rain" is a great example of how demand can be useful in making content decisions.
Firstly, using demand data we can evaluate the content valuation of "The Rain" in Spain. By understanding how much the show is worth, TV executives can make more informed acquisition or financing decisions. Considering "The Rain" has 2.5 times the audience demand of the average show in Spain over the last 30 days, with demand increasing by 12.5% in February, suggests that the show could be quite valuable in Spain. Additionally, "The Rain" is ranked at the 95.3th percentile in the drama genre in Spain, demonstrating its high demand among viewers.
In terms of content decision-making, demand data is crucial to understanding what types of content audiences are looking for. Knowing the specific content attributes that viewers are responding to, such as "The Rain"'s post-apocalyptic setting, can help in the decision-making process of acquiring or developing new content that shares similar characteristics for comparison in genres.
TV executives can also use demand data to support distribution and programming decisions. As "The Rain" demonstrates, having a clear understanding of a show's performance in different markets can help executives make informed decisions about the most lucrative distribution methods in international markets. This can help a TV series to become a global success.
Moreover, comparing the demand for a TV series over different time periods can allow executives to stay ahead of changes in trends. For instance, the demand for "The Rain" has been increasing recently, and peaked in mid-February 2024 in Spain, which could indicate that the show is gaining in popularity. This knowledge could be used to inform programming and marketing decisions for the show's next season.
Lastly, understanding a TV series' audience profile and their preferences can inform the selection of talent and brands to partner with or to optimize marketing campaigns. By examining the additional shows that fans of "The Rain" like such as "Bull", "Foundation" and "Fringe", TV executives can identify tastes that resonate with these audiences. This genre-focused data can help guide talent selection or branding decisions that effectively appeal to these viewers.
In conclusion, using demand data is critical for entertainment executives across various decision factors. Analyzing current trends and audience engagement can inform programming and financing decisions, track audience interest and growth, and deepen understanding of the market and audience preferences. The more executives understand about a show's value in its various markets, the better they can manage its monetization prospects for the future.
The Rain's travelability to Spain in the last 30 days is 28%, which means that the audience demand for The Rain is 28% of the demand in its country of origin, Denmark. Click through to another market to discover how well The Rain travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Rain is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch The Rain also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Rain, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 19, 2024, 2:02 p.m. PST using demand content analytics from Parrot Analytics for The Rain in Spain. We provide our partners with comprehensive entertainment industry analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.
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