The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives working across different domains, audience demand data is a crucial tool to make well-informed strategic content, acquisition, distribution, and programming decisions. By understanding a show's audience demand profile and how it compares with other titles, executives can determine a show's worth, assess its ability to attract and retain subscribers, and identify patterns to create more effective marketing and release strategies. To illustrate how demand data can be used, we will analyze Spain's audience demand for "The Righteous Gemstones."
Parrot Analytics' demand data for the show reveals that compared to the average title in Spain over the last 30 days, "The Righteous Gemstones" has stimulated 2.1 times more audience demand, indicating the show's good demand status in this market with only 8.6% of all TV shows having a similar level of demand. However, demand for the show has decreased recently, with a drop in rank of 1286 spots during February in Spain. Additionally, during February, audience demand for the show decreased by 106.7% in Spain, a significant decrease.
Despite the decline in demand, "The Righteous Gemstones" still ranks in the 95.8th percentile in the comedy genre - higher than 95.8% of all comedy titles in Spain. This represents a good value for the show considering the span of its entire 28 episodes across 4 seasons. Through examining the show's demand data, executives can evaluate the show's potential to contribute value to their platform or company via content acquisition, or future distribution deals.
Further research reveals the show's travelability, which measures international demand compared to its home market, to be good. With 12% of the show's demand coming from Spain's audience level relative to the United States, where it originates, demand for "The Righteous Gemstones" in Spain is considered lower. By exploring the show's peak audience demand over the past year, executives can gain insights into its current value. Although the show's peak demand increased by 63.7% in the last 30 days, when comparing performance on a year-on-year basis, its popularity has decreased.
Looking beyond the Spanish market, executives can examine how this show performs globally. "The Righteous Gemstones" has outperformed the average TV show (1x) in the top 10 global markets where it is most in-demand for the past 30 days, including the US, Canada, Germany, the Netherlands, the UK, Australia, China, Mexico, and France. With a track record of sustaining long-term audience demand, good momentum, and reliable franchisability (spin-off potential), international markets with higher demand could be prioritized for future content deals.
To summarize, Parrot Analytics demand data provides crucial insights that executives can use to evaluate a show's value, determine its audience demand profile, analyze trends in popularity, measure its travelability potential for future distribution deals, recommend a show for international expansion, create a suitable and optimal release strategy, and strategically allocate funds to maximize future content investments. By utilizing demand data to inform their decision making, executives can prioritize and deliver content that satisfies the demands of their target audience and supports business growth within the global entertainment industry.
The Righteous Gemstones's travelability to Spain in the last 30 days is 12%, which means that the audience demand for The Righteous Gemstones is 12% of the demand in its country of origin, United States. Click through to another market to discover how well The Righteous Gemstones travels internationally.
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Acquire the best shows from partners such as HBO to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Righteous Gemstones), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s The Righteous Gemstones is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Righteous Gemstones, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2 p.m. PST using global demand data from Parrot Analytics for The Righteous Gemstones in Spain. We provide our partners with meaningful OTT capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.