The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand for your content is critical to making informed decisions regarding acquisition, distribution, and programming. For example, let's analyze the case of 'The Rising Of The Shield Hero' in Spain during February 2024 to demonstrate how demand data can help executives make informed decisions.
Firstly, measuring the demand for 'The Rising Of The Shield Hero' in Spain indicates a good level of audience demand, with 2.1 times the audience demand of the average show in Spain over the last 30 days, and a global performance that is outstanding across six dimensions. By learning what other content fans of this show prefer, executives can use demand data to identify potential programming or acquisition opportunities. In the case of 'The Rising Of The Shield Hero,' fans like action-packed and humorous shows like 'Attack on Titan,' 'Rick and Morty,' and 'Family Guy.' By leveraging this information, executives can choose complementary content to acquire or produce.
Another essential use case of demand data for executives is content valuation. With Parrot Analytics' content valuation system, executives can determine a specific title's dollar value contribution to their platform's library in any region. The demand-informed valuation will provide insights into how much money executives should spend on content and how a title drives engagement across the rest of their catalog. In the case of 'The Rising Of The Shield Hero,' executives can assess the value of this title to their platform and compare it against others they are considering.
Moreover, executives can use the data to optimize their marketing campaign ahead of premieres. Looking at a show's momentum can help plan when to release new seasons or episodes. The show's momentum in Spain is outstanding, which indicates that the show's pace of growth is excellent. By looking at how a show performs in various markets, executives can create optimal release strategies and pricing tailored to the local demand.
The data can also help executives make decisions concerning supply and demand. By examining the audience demand for a particular genre in a local market, executives can find opportunities to acquire or produce that type of content, all while leveraging the data's insights around the potential audience size and the competitors already present. This information is valuable in deciding which types of shows to produce and how to monetize them.
Lastly, executives can understand the show's future potential by examining the longevity of the show and its franchisability. In the case of 'The Rising Of The Shield Hero,' the show's longevity has been good, and its franchisability is good, indicating current and upcoming spin-off opportunities. This data can help executives plan content production and spin-off opportunities to optimize revenue.
In conclusion, leveraging demand data provides a crucial competitive edge in decision-making processes. In this case, executives can use audience demand data to make more informed decisions regarding content valuation, supply and demand, longevity, marketing, optimize release strategy and prices, and uncover further monetization opportunities. In short, demand data boils down to understanding the customer - the audience - and deliver on the content value successfully.
The Rising Of The Shield Hero (盾の勇者の成り上がり)'s travelability to Spain in the last 30 days is 11%, which means that the audience demand for The Rising Of The Shield Hero (盾の勇者の成り上がり) is 11% of the demand in its country of origin, Japan. Click through to another market to discover how well The Rising Of The Shield Hero (盾の勇者の成り上がり) travels internationally.
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Acquire the best shows from partners such as AT-X to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Rising Of The Shield Hero (盾の勇者の成り上がり)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular AT-X‘s The Rising Of The Shield Hero (盾の勇者の成り上がり) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AT-X and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Rising Of The Shield Hero (盾の勇者の成り上がり), for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been altered on April 18, 2024, 2:03 p.m. PST using global demand datasets from Parrot Analytics for The Rising Of The Shield Hero (盾の勇者の成り上がり) in Spain. We provide our partners with extensive television industry capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.