The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly searching for the best content to acquire, distribute, program, or create. Understanding audience demand for TV shows is crucial for making informed decisions and maximizing ROI. Here is an example of how demand data can provide valuable insights using "The Sex Lives of College Girls" series in Spain in January 2024:
- Content Valuation: Using demand data, entertainment executives can determine how much to spend on content as the data reveals the dollar value contribution of any title, to any platform, in any region. For example, "The Sex Lives of College Girls" has 2.6 times the audience demand of the average show in Spain in the last 30 days and only 8.6% of all TV shows have this level of demand. Compared to its demand of 2.2 times the average over the last 90 days, demand for this show has been increasing recently. Knowing this information can help TV production companies or studios when bidding on the content they want to acquire.
- Programming decisions: TV Network Programming Executives or any executives involved in programming decisions can use demand data, like Parrot Analytics demand data, to assess how well a show resonates with the near future audiences. Demand data helps you assess a TV series' ability to drive subscriptions and mitigate churn. For example, Parrot Analytics revealed that the demand for "The Sex Lives Of College Girls" in Spain increased by 47.5% in January 2024, with demand spiking in mid-January. This information can inform decisions on programming strategy to build audiences.
- Acquisition Decisions: Distributors or entertainment talent agents need to know which shows are in high demand by their clients or by their platforms for acquisition or sale. Demand data helps in finding out the latest trends and tastes that can inform acquisition decisions. For example, Parrot Analytics' analysis shows that the show is loved by audiences with interests in "The L Word: Generation Q", "The Last Of Us", "Only Murders In The Building", "Rick And Morty", "Grey's Anatomy", "The Wheel Of Time", "The Lord Of The Rings: The Rings Of Power", "House Of The Dragon" and "Ted Lasso". These results can help acquire content that will appeal to a wide audience and acquire innovative, trend-setting and hit shows on behalf of the clients.
- Distribution Decisions: TV Network Executives, Studio Executives or any Executives involved in distribution decisions can use demand data to make more informed decisions about which platforms to target for distribution of their content or to find new markets for under-monetized titles. For example, "The Sex Lives Of College Girls" achieved a peak rank of #616 in Spain, and its franchisability (spin-off potential) is good and its reach (the number of people expressing demand for a show) is good which means that it can be sold to many different markets to tap into its high demand. Based on Parrot Analytics' travelability metric, the show has good potential for global expansion which makes it a strategic asset for the OTT or SVOD platforms.
Overall, demand data can help executives to take informed decisions around content valuation, acquisition, programming, distribution, and production decisions. "The Sex Lives Of College Girls" serves as an example of how demand data can provide crucial information to executives and their teams in the decision-making process. Tapping into demand data can help content businesses stay competitive in an ever-changing and crowded industry.
The Sex Lives Of College Girls's travelability to Spain in the last 30 days is 20%, which means that the audience demand for The Sex Lives Of College Girls is 20% of the demand in its country of origin, United States. Click through to another market to discover how well The Sex Lives Of College Girls travels internationally.
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Acquire the best shows from partners such as HBO Max to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Sex Lives Of College Girls), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s The Sex Lives Of College Girls is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Sex Lives Of College Girls, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on Feb. 28, 2024, 1 p.m. PST using tv demand data from Parrot Analytics for The Sex Lives Of College Girls in Spain. We provide our partners with extensive SVOD know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.