The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For television executives, content valuation is a key aspect of strategic decision-making. Demand data provides valuable insights into audience preferences and allows for optimal decision-making in content acquisition, development, and distribution.
In the case of "The Sex Lives of College Girls," we see that its demand in Spain over the past 30 days is 2.8 times the average for shows in the country. This level of demand places it in the top 8.6% of all TV shows. Additionally, the demand for the show has been increasing recently, which indicates that it may be a good strategic asset for streaming platforms.
The show’s peak rank in Spain was #576, which suggests that its audience is engaged with the content. However, it’s important to note that the rank dropped by 410 spots during March in Spain, which means that the interest in the show may be decreasing.
On the other hand, "The Sex Lives of College Girls" ranks in the 96.8th percentile in the comedy genre, which shows that it has higher demand than 96.8% of all comedy titles in Spain. This emphasizes the value of the show for a comedy-centric platform or network.
Moreover, it is also critical to examine the show's performance beyond Spain. For instance, in Germany, the show achieved outstanding audience demand of 9.1 times the average TV show. This insight is key, as it shows that "The Sex Lives of College Girls" is a good bet for German streaming platforms or any network.
In terms of content valuation, our system can reveal the dollar value contribution of any title, to any platform, in any region. This means that demand data can help determine the value of the show to a given platform, enabling better acquisition or content distribution decisions.
In sum, demand data is an essential tool for television executives working at all stages of content development, acquisition, and distribution. Insights derived from this data can inform key strategic decisions, leading to better outcomes in content valuation, funding, development, distribution, and marketing.
The Sex Lives Of College Girls's travelability to Spain in the last 30 days is 27%, which means that the audience demand for The Sex Lives Of College Girls is 27% of the demand in its country of origin, United States. Click through to another market to discover how well The Sex Lives Of College Girls travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s The Sex Lives Of College Girls is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Sex Lives Of College Girls, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using tv demand content analytics from Parrot Analytics for The Sex Lives Of College Girls in Spain. We provide our partners with essential television industry analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.