The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data to make more informed decisions related to content acquisition, production, distribution, programming, and content valuation. Let us consider "The Spanish Princess" and its performance in Spain over the last 30 days.
Firstly, demand data can inform you about the value of a title and its performance compared to the market average. The demand for "The Spanish Princess" is 3.2 times the audience demand of the average show in Spain, and only 8.6% of all TV shows have this level of demand. By using demand data, you can calculate the economic valuation of "The Spanish Princess," its contribution to any platform, and how it drives engagement across the rest of the catalog.
Demand data also helps you to assess local white spaces and viewer tastes. For example, audience demand for "The Spanish Princess" decreased by 72.1% in December in Spain, but it experienced a demand spike in late December, 2023. This information could inform a more targeted release strategy to optimize the show's performance. Additionally, the Parrot Pulse measures the show's global performance across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. Using this analysis, you can assess the appeal of a show in different markets globally.
With insights into what other shows fans of "The Spanish Princess" are watching, you can make better-informed decisions about acquisition, programming, and commissioning of new content. For example, given that fans of "The Spanish Princess" also like shows such as "Loki", "Rick and Morty", and "Survivor," executives could acquire similar content or offer new programming that aligns with viewer preferences.
Finally, the demand data can help make informed programming decisions. For instance, by studying the show's performance over the past year, you would have noted that its peak demand was 6.8 times the average over the course of the entire year, while it peaked at 4.8 times the average in the last 30 days. Demand data could inform program schedulers about the best time for "The Spanish Princess" to air, leading to higher audience engagement.
In conclusion, content executives need to embrace demand data to make more informed decisions regarding content acquisition, production, distribution, programming, and content valuation. Demand data assists decision-makers to assess the value of content, make strategic acquisition decisions, optimize release strategies, and predict viewership patterns. Take advantage of Parrot Analytic's content valuation system, which is based on demand data, to get more insights into your content performance and its market insights.
The Spanish Princess's travelability to Spain in the last 30 days is 21%, which means that the audience demand for The Spanish Princess is 21% of the demand in its country of origin, United States. Click through to another market to discover how well The Spanish Princess travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular STARZ‘s The Spanish Princess is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for STARZ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Spanish Princess, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Period Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using global tv demand metrics from Parrot Analytics for The Spanish Princess in Spain. We provide our partners with deep television expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.