The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking for a way to make data-driven decisions around content valuation and acquisition? Look no further than demand data, provided by companies like Parrot Analytics. Let's explore this concept using an example: "The Truth About The Harry Quebert Affair."
Firstly, we can determine that the show has good demand in Spain, with 3.4 times the audience demand of the average show over the last 30 days, indicating that it is performing better than the majority of TV shows in this market. However, the show's demand has been decreasing recently, which indicates that it may be losing audience interest. We can use this information to determine how much "The Truth About The Harry Quebert Affair" should be valued compared to other TV shows based on its recent performance.
Furthermore, we can see that "The Truth About The Harry Quebert Affair" has higher demand than 96.4% of all drama titles in Spain. Using this information, we can determine what types of content to acquire that are most likely to meet audience demand in this region. Additionally, we can examine the other TV shows that fans of this series also like, such as "The Innocent," "Forged in Fire," and "True Detective" to gain an understanding of the audience's preferences in this genre and make more informed programming decisions.
The show's momentum, or the pace of growth, is average, suggesting a relatively steady level of interest. However, its travelability, or international demand relative to its home market, is poor, which could indicate limited appeal in other regions. If an executive was considering distributing the show in a different market, this information would be critical to determining its potential success and pricing.
Demand data can also be used to evaluate a show's long-term appeal or franchisability. In this case, "The Truth About The Harry Quebert Affair" has okay longevity but poor spin-off potential, which suggests limited future opportunities for content expansion.
By examining the top 10 global markets where "The Truth About The Harry Quebert Affair" is most in-demand over the last 30 days, we can see that the show is performing above average in each of these markets. Russia is the number one market globally, followed by Spain, which is great news for anyone considering acquiring or distributing this content in these regions. However, its reception is okay in other regions like the Netherlands and Latvia, so content executives may want to explore reasons behind this and areas of potential growth.
Finally, comparing the show's performance over the last 30 days to the last rolling year can yield insights into its current popularity. In the case of "The Truth About The Harry Quebert Affair," its average demand has increased over the last 30 days, indicating it has recently become more popular.
In conclusion, demand data can provide valuable insights into audience interest, regional preferences, and future potential. Through content valuation and acquisition, distribution, and programming decisions, entertainment executives can use demand data to make more informed decisions, increasingly their chances of success with new and established content.
The Truth About The Harry Quebert Affair's travelability to Spain in the last 30 days is 187%, which means that the audience demand for The Truth About The Harry Quebert Affair is 187% of the demand in its country of origin, United States. Click through to another market to discover how well The Truth About The Harry Quebert Affair travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. epix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Spain. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Truth About The Harry Quebert Affair.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Spain to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Truth About The Harry Quebert Affair from partners like epix.
Studios in Spain are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Truth About The Harry Quebert Affair? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Spain, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as epix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Spain. Contact us now to leverage a return-focused selection criteria for title acquisition from epix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Truth About The Harry Quebert Affair. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as epix to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Truth About The Harry Quebert Affair), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as epix by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Truth About The Harry Quebert Affair, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular epix‘s The Truth About The Harry Quebert Affair is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for epix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Truth About The Harry Quebert Affair, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using demand content analytics from Parrot Analytics for The Truth About The Harry Quebert Affair in Spain. We provide our partners with comprehensive TV industry know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.