The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data provides valuable insights that can help entertainment executives make more informed content decisions and distribution plans. The description of the "The Twilight Zone" for the 30 days of March 2024 in Spain provides an opportunity to briefly discuss how demand data can be utilized in making strategic decisions.
First, content valuation uses demand data to help executives answer important questions such as how much is a series worth, how much value is being driven by demand for a particular star, what is the value of a content library to a platform, and how can a series be considered a strategic asset for a streaming platform. Demand data can reveal which types of content are most popular in specific regions, helping executives determine how much to spend on content and decide which titles to acquire. Parrot Analytics content valuation system is powered by global content demand and supply, and provides an economic valuation of content that can help executives make informed decisions.
Second, demand informs scalable concept testing and helps executives identify opportunities to acquire or produce content that will resonate with viewers. It also helps answer questions about supply and demand, indicating when a particular type of content will be in demand, and how much a specific series is worth to another platform. In terms of subscriber retention and acquisition, demand data reveals which titles are most popular with viewers, which can help executives make smart programming decisions and acquire titles designed to appeal to specific audiences.
Third, demand data helps executives make programming decisions about how to optimize the release strategy of content and set appropriate pricing. It also uncovers under-monetized titles that can be marketed in previously untapped markets, and it helps executives identify the right platform and network fit for their content. Moreover, it enables competitive benchmarking that allows executives to compare their shows to those of rivals and make changes accordingly.
Regarding the "The Twilight Zone," the show's exceptional audience demand and longevity metrics indicate that it has retained viewership over time and still has a strong following. The 11.5% increase in demand for the show during March in Spain suggests that the audience is growing. "The Twilight Zone" ranks well against its peers in the drama genre, appealing to more viewers than 95.8% of the drama titles in Spain. Moreover, the show has good travelability indicating it is popular beyond its home market, although less so in Spain where its demand was 30% of its demand in the USA.
Overall, demand data can be a powerful tool for entertainment executives to make informed decisions about content valuation, acquisition, distribution, and programming.
The Twilight Zone's travelability to Spain in the last 30 days is 35%, which means that the audience demand for The Twilight Zone is 35% of the demand in its country of origin, United States. Click through to another market to discover how well The Twilight Zone travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. CBS, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Spain. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Twilight Zone.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Spain to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Twilight Zone from partners like CBS.
Studios in Spain are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Twilight Zone? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Spain, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as CBS to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Spain. Contact us now to leverage a return-focused selection criteria for title acquisition from CBS by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Twilight Zone. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as CBS to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Twilight Zone), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBS by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Twilight Zone, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBS‘s The Twilight Zone is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Twilight Zone, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 19, 2024, 2:02 p.m. PST using demand metrics from Parrot Analytics for The Twilight Zone in Spain. We provide our partners with essential TV industry analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.