The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed content decisions and understand what drives audience engagement to maximize the value of your content. Parrot Analytics can provide valuable insights and help you understand and quantify the performance of your content or any other title in any market. Here are some insights about "The Walking Dead: World Beyond" for March 2024 in Spain and how you can use them to make more informed content decisions:
1. Understand audience demand: Demand data can help you understand the popularity of a show in any market. For "The Walking Dead: World Beyond," demand in Spain has been good, with 5.7 times the audience demand of the average show over the last 30 days, ranking in the 98th percentile for the drama genre in Spain. You can also compare demand over time to understand audience trends. In this case, demand for the show has decreased recently.
2. Identify audience preferences: Understanding the preferences of your audience is key to creating successful content. For "The Walking Dead: World Beyond" fans in Spain, other shows they enjoy are "The Walking Dead," "The Walking Dead: Daryl Dixon," and "The Curse of Oak Island," among others. You can use this information to develop marketing campaigns or suggest content recommendations.
3. Boost subscriber acquisition and retention: Measuring and understanding the audience appeal and demand of a show can help you keep your current audience happy and attract new subscribers. In March 2024, audience demand for "The Walking Dead: World Beyond" increased in Spain by 28.2%. Delving into audience demand patterns can help you assess how a show is performing in terms of acquisition-driving or churn-reducing capacity.
4. Evaluate content value: Valuing content is an important consideration when deciding how much to spend on any given content. Parrot Analytics' content valuation system can help you put a dollar value on any title, to assess its contribution to platform performance relative to its costs. For instance, you can use demand data to estimate the value of a title, assess ROI, cannibalization of audiences if a title is available on multiple services, and the value of exclusivity of content.
5. Optimize content release: Using demand data, you can optimize your content release strategy and pricing and ensure that your programs are being seen by the right audience on your platform. "The Walking Dead: World Beyond" saw a spike in demand in late March 2024 in Spain, indicated by an increase in audience demand data.
These are just some of the benefits of using Parrot Analytics' demand data insights for making more informed content acquisition, distribution, programming and content decisions. Ultimately, by leveraging audience demand insights, executives can increase content valuation, optimize content performance, and build a stronger, more loyal audience.
The Walking Dead: World Beyond's travelability to Spain in the last 30 days is 48%, which means that the audience demand for The Walking Dead: World Beyond is 48% of the demand in its country of origin, United States. Click through to another market to discover how well The Walking Dead: World Beyond travels internationally.
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Acquire the best shows from partners such as AMC to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Walking Dead: World Beyond), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as AMC by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Walking Dead: World Beyond, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular AMC‘s The Walking Dead: World Beyond is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Walking Dead: World Beyond, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Apocalyptic Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:02 p.m. PST using global demand data from Parrot Analytics for The Walking Dead: World Beyond in Spain. We provide our partners with far-reaching television series capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.