The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data provided by Parrot Analytics to make well-informed content decisions for greater success. While The Witcher is a popular series, understanding its performance in different markets globally and its changing demand can help make content decisions about the series and what to acquire next.
For instance, examining the top 10 global markets where The Witcher is most in-demand can give an idea of what themes or genres are popular in those regions. The United States is The Witcher's biggest global market with outstanding demand, and Russia is its second-biggest market where the demand is also exceptional. Entertainment executives can use such data to make informed content acquisition decisions, such as investing in the next big fantasy series or supernatural drama, given those are the types of content that seem to resonate with audiences.
Demand data can also help to assess the franchisability of a given title, as in the case of The Witcher. Parrot Analytics' data shows that this TV series has exceptional franchising potential, which means that spin-off shows might be a viable option down the line. Executives can use this information when considering the financial viability of producing a spin-off or purchasing similar content.
Entertainment executives, specifically those at OTT or SVOD platforms, can also apply demand data to content valuation, particularly in determining how much to spend on content. By basing content valuation and price on a streaming platform's marginal revenue contribution and a title's ability to drive subscriptions or mitigate churn, executives can make informed decisions about content acquisition and distribution. Demand data can reveal the dollar value contribution of any title, for any platform, in any region, making it easier to identify the value of a title, content library, or an individual series.
Finally, demand data can also power optimized release strategy and pricing decisions. The Witcher, for example, experienced a spike in demand in late February 2024 in Spain, which presents an opportunity to optimize the show's release strategy. Entertainment executives can leverage demand data to determine the best time to release a title in a given region to maximize its acceptance and subsequent success.
In conclusion, demand data can help entertainment executives make better-informed decisions when it comes to content acquisition, distribution, and programming while also assessing content valuation. Parrot Analytics' data on The Witcher in Spain shows how demand data can provide valuable insights into various dimensions of a show's performance, including longevity, momentum, travelability, and franchisability, among others. Such data can help to accurately predict future success and maximize returns on investment through selective content acquisition and strategic marketing moves.
The Witcher's travelability to Spain in the last 30 days is 43%, which means that the audience demand for The Witcher is 43% of the demand in its country of origin, United States. Click through to another market to discover how well The Witcher travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Witcher is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Witcher, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 19, 2024, 2:49 a.m. PST using television demand content from Parrot Analytics for The Witcher in Spain. We provide our partners with deep subscription-video-on-demand expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.