The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the demand data of a TV show such as "Thomas & Friends" can be used to make more informed content acquisition decisions. For instance, by examining the global demand for this show, executives can ascertain whether this show is worth acquiring the rights to in markets outside of the show's country of origin. Given that the show is currently in the "ended" status, the demand data can also provide insights on creating and airing similar content that will be popular among audiences.
One way demand data can help with acquisition decisions is by enabling content valuation. For example, looking at the demand data for "Thomas & Friends", executives can analyze how much ROI a specific title will bring to any given platform. The demand data can also help determine the value of the content library to a platform over time. Additionally, executives can use demand data to estimate the cannibalization of audiences if a title is available on multiple services.
Demand data is also valuable for content distribution decisions. By analyzing the demand data for "Thomas & Friends" in Spain, executives can make informed programming decisions for the show, such as adjusting the show's timing or programming it alongside other related titles to increase viewership. The data can also help to map local whitespaces and determine which platforms to target for distribution of the show.
Furthermore, demand data provides insight into which shows are performing well, and executives can use this data to retain customers and grow their audience. For example, they can leverage demand data to decide which titles to buy that will attract new subscribers to their platform and keep existing customers happy.
Finally, demand data can inform the creation of new content that will resonate with audiences. The data can be used to test the concept of upcoming productions and optimize the marketing campaign ahead of any premiere.
Therefore, its clear how demand data can help executives make informed decisions, given that it provides valuable insights that can inform content valuation, acquisition, distribution, programming, marketing, and content creation decisions. The valuable insights in demand data allow executives to create a more informed content strategy that is designed to resonate with their target audience.
Thomas & Friends's travelability to Spain in the last 30 days is 16%, which means that the audience demand for Thomas & Friends is 16% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Thomas & Friends travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ITV‘s Thomas & Friends is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Thomas & Friends, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 28, 2024, 7:58 a.m. PST using global demand data from Parrot Analytics for Thomas & Friends in Spain. We provide our partners with deep TV series capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.