The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives across various fields, demand data is an invaluable tool for making informed content decisions. Taking the example of "Top Boy", we can understand how to use demand data to make acquisition, distribution, and programming decisions. At Parrot Analytics, our content valuation system is based on demand data. Based on the data available, the show is in demand with a good audience demand of 3.8 times more than the average show currently in Spain.
One way to make more informed content decisions from this data is to understand the current ranking of the show compared to other shows, both in terms of genre and overall ranking. In Spain, "Top Boy" was ranked at #511 with higher demand than 97.0% of all drama titles. When considering new content acquisitions, executives can use this type of information to estimate the baseline value of a title and assess its ability to drive subscriptions or mitigate churn.
Demands trends over time can also inform programming decisions. For instance, seeing that the audience demand for "Top Boy" decreased by 18.3% in February 2024 for Spain can be cause for concern and prompt network executives to evaluate the performance of the show closely. Conversely, witnessing a spike in demand in mid-February could suggest that something specific contributed to this sudden increase and may warrant further investigation.
For TV series financing companies, knowing that "Top Boy" has high longevity demand could influence how they allocate funds to maximize their future content investments. Similarly, understanding that the show's spin-off potential, or franchisability, is good, could lead to investment into peripheral content that could monetize IP further.
For entertainment talent agencies, understanding the global performance of a show like "Top Boy" across six dimensions, including its audience demand across all platforms, its travelability potential, its longevity, its momentum, its franchisability, and its reach, can help in selecting the best talent, identifying the best brand for partnerships that expand their audience, and ensuring optimal placement of clients across global markets.
Finally, understanding the specific demand tendencies of "Top Boy" across its different global markets is key to making informed programming and distribution decisions. While the UK drives most of the demand, the show has good audience demand in Kenya, France, Australia, the United States, South Africa, China, Canada and the Netherlands. Armed with this information, a distribution executive can focus on carving out whitespace in individual markets, imagining an optimal release strategy, while also ensuring that pricing strategies are designed to maximize revenue generation.
In conclusion, for entertainment executives of any type, the power of demand data is clear. By using demand data to inform decisions related to programming, acquisition, distribution, and content valuation, executives are better-equipped to make strategic decisions about their content. The great news is that Parrot Analytics is well-positioned to provide the data and analytics tools for making these informed decisions, and help future-proof the entertainment industry with informed strategic and data-driven decisions.
Top Boy's travelability to Spain in the last 30 days is 27%, which means that the audience demand for Top Boy is 27% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Top Boy travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Top Boy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Top Boy, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on March 29, 2024, 4:36 a.m. PST using global tv demand analytics from Parrot Analytics for Top Boy in Spain. We provide our partners with comprehensive television know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.