The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive working at a streaming platform or network, the demand data for "Top Gear" in Spain in March 2024 can help you make more informed decisions.
Firstly, using demand data can help content executives value the worth of a TV series. Based on its demand data, we can determine the show's dollar value contribution to any platform in any region or market. As we can see, "Top Gear" has 3.6 times the demand of the average show in Spain, with a peak demand of 7.5 times the average over the last year. Moreover, "Top Gear" ranks at the 99.5th percentile in the documentary genre, indicating it has higher demand than 99.5% of all documentary titles in Spain. This information can assist you when deciding how much budget or resources to allocate when acquiring or producing similar documentary style content.
Demand data also can help you make informed acquisition, programming, and distribution decisions. By examining the top 10 global markets where "Top Gear" is most in-demand over the last 30 days, we discover that it outperforms the average TV show's demand in each of these markets. Thus, you may explore its international potential by acquiring the show or even localizing content for the markets where it has high demand.
Another way audience demand data can help you is by informing you about content trends that align with your audience's interests. Additionally, you can use the data to explore talent acquisition possibilities. For instance, audience data analysis shows that fans of "Top Gear" also like "Keeping Up with the Kardashians," "American Dad!" and "MythBusters," among others. Using this knowledge, content executives can identify popular talent, icons, or brands to partner with, driving acquire or produce content that aligns with audience interests.
Finally, the demand data analysis reveals that "Top Gear" has traveled well, with 13% of its global demand in its home country, the United Kingdom. Its outstanding demand in other territories demonstrates its international popularity. Thus, for OTT platforms or content distributors looking to offer localization services to other markets, "Top Gear" could be a good option to test the waters.
In conclusion, demand data provides crucial insights for content executives and entertainment professionals looking to make informed decisions regarding content that they produce, acquire or distribute. Based on the analysis of "Top Gear," demand data can help you value content, benchmark against competitors, inform programming and acquisition decisions, and create strategies around marketing, international expansion and monetization of the existing content library.
Top Gear's travelability to Spain in the last 30 days is 15%, which means that the audience demand for Top Gear is 15% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Top Gear travels internationally.
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Acquire the best shows from partners such as BBC Two to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Top Gear), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s Top Gear is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Top Gear, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Motoring Sports), using our globally standardized Demand Expressions® metric.
This page has been amended on April 18, 2024, 2 p.m. PST using global television demand datasets from Parrot Analytics for Top Gear in Spain. We provide our partners with essential entertainment industry know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.