The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, you have access to demand data that can help you make more informed decisions regarding your content and programming. In this example of "Trigun Stampede", a TV series set in the forbidding desert world of Gunsmoke, we can understand how demand data can help us evaluate the show's performance, international appeal, and potential success in other markets.
Firstly, demand data can be used to valuate the show's performance in Spain as compared to other TV shows. In this case, "Trigun Stampede" has 2.2 times the audience demand of the average show in Spain over the last 30 days, and only 8.6% of all TV shows have this level of demand. By analyzing its demand over time, we can see that its demand has been increasing recently, further hinting at its potential value.
Secondly, demand data can help us assess shows' international appeal, as shown by the show's travelability. The show is receiving 34% demand in its country of origin, Japan, while its audience demand across all platforms is outstanding globally. This could indicate that "Trigun Stampede" has high potential to succeed in markets outside Japan, such as the United States, where demand is excellent.
Thirdly, demand data can assist in programming decisions, such as when to release and how to price shows. In this case, we can see that demand for the show spiked during late January, which can inform on the ideal release schedule for the show. Additionally, the fact that it has a good reach (the number of people expressing demand for a show) is another suggestion that the show could be widely appealing to a large number of people, helping inform programming and marketing decisions.
Fourthly, demand data can inform acquisition decisions. For instance, by examining the top 10 global markets where "Trigun Stampede" is in-demand, we can identify other potential markets with high demand, such as Canada, Russia, Australia, and the Philippines. If you're looking for a new show to add to your platform, this data can help you decide whether this show would be a good fit based on its demand and reach in specific regions.
Finally, demand data can help you assess content that has potential to become a franchise or spin-off, such as "Trigun Stampede". By looking at the show's franchisability (spin-off potential), we can see that it is good, which could lead to opportunities for monetizing the IP or expanding the franchise in other ways.
In conclusion, as entertainment executives, demand data can be an invaluable tool in making informed decisions regarding content valuation, acquisition, distribution, programming, international appeal, marketing, and monetization. By dissecting demand data, we can better understand the potential value of TV shows, assess how well they will travel to other countries, gauge their reach in specific markets and identify untapped parts of the world where they can perform well.
Trigun Stampede's travelability to Spain in the last 30 days is 21%, which means that the audience demand for Trigun Stampede is 21% of the demand in its country of origin, Japan. Click through to another market to discover how well Trigun Stampede travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Trigun Stampede is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Trigun Stampede, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 19, 2024, 2:02 p.m. PST using global tv demand content analytics from Parrot Analytics for Trigun Stampede in Spain. We provide our partners with valuable content analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.