The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The performance metrics of "Tulsa King" in Spain during March 2024 suggest there is a good level of demand for this TV series. The high level of audience demand can be leveraged to inform strategic content decision-making. One way to use this information is to value the content by using demand data. Parrot Analytics' content valuation system is powered by global content demand and supply and can be used to calculate the economic value of "Tulsa King". The content valuation can reveal its dollar value contribution to the platform in Spain, possibly helping the platform to determine the appropriate investment amount for this TV series.
In addition to content valuation, the audience demand data can help with distribution decisions. The high demand for "Tulsa King" in Spain indicates that audiences are interested in this TV series. Therefore, it may be a prime candidate for the Spanish OTT platform's library in order to retain and potentially grow their audience base.
Moreover, the demand data can inform programming decisions. The spike in demand for "Tulsa King" in late March 2024 may indicate a good opportunity for the Spanish OTT platform to premiere new episodes or even consider promoting the TV series to increase engagement. Further, the information indicating that "Tulsa King" has outperformed the average TV show in each of the top 10 global markets suggests that it has potential for global success. Hence, the platform could assess investing in the show's potential global expansion.
Lastly, the demand data can aid in acquisition decisions by comparing "Tulsa King" with similar TV shows. The information on which shows have similar audiences to "Tulsa King" can assist in decision-making regarding which new TV series to acquire, and also provide insight into the type of content that resonates with the audience and drives demand.
Overall, the data collected on "Tulsa King" during March 2024 in Spain demonstrate how the use of demand data can inform content, distribution, programming, and acquisition decisions. The audience demand data can also help executives in various positions to value their content better and develop profitable strategies while maximizing profit.
Tulsa King's travelability to Spain in the last 30 days is 62%, which means that the audience demand for Tulsa King is 62% of the demand in its country of origin, United States. Click through to another market to discover how well Tulsa King travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Paramount+, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Spain. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Tulsa King.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Spain to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Tulsa King from partners like Paramount+.
Studios in Spain are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Tulsa King? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Spain, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Paramount+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Spain. Contact us now to leverage a return-focused selection criteria for title acquisition from Paramount+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Tulsa King. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Paramount+ to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Tulsa King), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Paramount+ by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Tulsa King, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Tulsa King is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tulsa King, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using demand metrics from Parrot Analytics for Tulsa King in Spain. We provide our partners with extensive media industry analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.