The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may be interested in assessing the value of content before investing in it. Parrot Analytics' content valuation system is powered by global content demand and supply, which helps you to calculate the ROI a specific title will bring for any given platform, assess a TV series' ability to drive subscriptions and mitigate churn. In the case of "Virtual Hero," its audience demand has been good in Spain, with only 8.6% of all TV shows having this level of demand. This indicates that "Virtual Hero" has a significant potential to drive subscriptions and attract new audiences. Executives can leverage audience demand data to calculate the worth of a title, considering its baseline value, exclusivity, and strategic value.
Audience demand data can also be useful when making acquisition decisions. The fact that "Virtual Hero" outperforms the demand of the average TV show in each of the top 10 global markets provides an opportunity for content distributors or platforms to acquire the show. As an entertainment executive, you may also want to assess the show's performance over time and its global appeal. Demand data can be used to identify if a title can travel well across different markets, highlighting opportunities for global SVOD expansion. For "Virtual Hero," while its worldwide audience demand is okay, its travelability is poor, which means that the show does not have high international demand relative to its home market. In contrast, the show's demand has been increasing recently, indicating increased popularity.
Another use of demand data is in programming decisions. You can optimize the release strategy for a TV show by analyzing audience demand data to identify the best time, format, and pricing for its shows. Additionally, using data on user preferences, executives can identify and focus on specific genres for attaining customers.
A crucial advantage of demand data is its ability to enhance subscriber retention and acquisition. By analyzing the data, executives can identify the most popular genres or content among their subscribers and focus on providing more of the same. In the case of "Virtual Hero," we see that audience demand for the show has increased in Spain by 10.1% in February, indicating that the show has a strong relevance to Spanish subscribers.
Finally, demand data can inform distribution decisions. Entertainment executives can identify the type(s) of content that exhibit opportunity to acquire or produce by analyzing demand data of various genres and formats. Additionally, the data can help identify which platforms to target for distribution of content. For instance, in the case of "Virtual Hero," Spain is the show's number one market globally, indicating that there is an opportunity to explore local distribution deals.
This is Virtual Hero's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Virtual Hero travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Movistar+‘s Virtual Hero is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Movistar+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Virtual Hero, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:04 p.m. PST using global demand metrics from Parrot Analytics for Virtual Hero in Spain. We provide our partners with meaningful TV insight to help them drive better and more informed content sales strategies. Contact us today to find out more.