The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can provide you with critical insights that can help you make profitable content acquisition, distribution, and programming decisions. Take the Spanish comedy TV series "Vive Cantando," for example. With 7.0 times the audience demand of the average show in Spain over the last 30 days, the demand for this series is good. In this case, demand can be used to inform content valuation and determine the worth of the show by assessing how much value it adds to any platform, which could be valuable information for acquisition or distribution decisions.
The show's performance over the previous year indicates that there has been an increase in its popularity, with a peak demand of 9.2 times the average over the course of the entire year. This peak demand has increased to 9.6 times the average in the last 30 days, indicating that the show's popularity is on the rise. You can use this trend to inform programming decisions, such as scheduling the show's reruns more frequently or to slot it in a prime time that corresponds with the show's highest demand.
If you plan to acquire or distribute the show in Spain, you can use demand data to understand that Spain is the number one market globally for "Vive Cantando," with good audience demand of 2.8x. Demand data also reveals that the show is outperforming the demand of the average TV show in each of the top 10 global markets where it is most in-demand.
Another important aspect highlighted by the demand data is understanding the show's momentum and longevity. Though "Vive Cantando" has good momentum, with a decent increase in demand of 12.3% in January 2024, its longevity in terms of audience demand maintenance is poor. This information can help you make more informed programming and marketing decisions.
Demand data can also provide insights into the show's audience preferences and taste clusters to help you determine the show's most loyal fan base. For example, the other TV shows that fans of "Vive Cantando" also like included "NCIS," "Law & Order: Special Victims Unit," and "Young Sheldon." This information is useful for content acquisition and distribution decisions, such as commissioning spin-offs or developing new TV shows with similar themes.
By examining the demand data on a global level, you can make informed decisions about where to distribute or acquire the show. In this case, the demand is mostly okay, but the travelability and reach scores for this series are poor, indicating that it may not do well in international markets.
In conclusion, the demand for a TV show can inform your decision-making process as an entertainment executive across content valuation, acquisition, distribution, and programming decisions. By using demand data to analyze audience preferences, the popularity of the show over time, and its potential global appeal, you can make more informed decisions that can boost your bottom line.
This is Vive Cantando's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Vive Cantando travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Antena 3 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Vive Cantando, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Musical Comedy), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 29, 2024, 3:33 a.m. PST using tv demand content analytics from Parrot Analytics for Vive Cantando in Spain. We provide our partners with meaningful OTT workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.