The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives need to make choices that will generate as much value as possible for their companies. Data analysis is one important way to gain insight into what audiences want and how to fulfill their demands. Parrot Analytics' demand data is a powerful tool that enables executives to optimize their content strategy more effectively. Let's take the example of the Polish TV series "W Głębi Lasu," which ran for six episodes in 2020 and is being analyzed here in terms of audience demand for the month of March in 2024 in Spain.
Content Valuation
One way Parrot Analytics' demand data can assist with making informed content decisions is by content valuation. Knowing how much a series is worth is crucial information for any executive. Parrot Analytics content valuation can provide an economic valuation of content based on global demand and supply. The system can reveal the dollar value contribution of any series to any platform, in any region. Entertainment executives can use this information to determine how much to spend on content, calculate the ROI a specific title will bring to their platform and assess a TV series' ability to drive subscriptions or mitigate churn.
Audience Insights and Global Demand
Audience insights obtained through demand data help executives to learn more about their audience. They can identify elements of existing content that viewers like the most, which can be used to optimize upcoming productions for success. With Parrot Analytics' global demand data, viewership trends in different countries can be tracked. In the case of "W Głębi Lasu," demand data shows that Spain is the series' number one market, with higher demand than the show's country of origin, Poland, and that its overall demand in Spain is good, outperforming the demand for the average TV show in Spain. Similarly, executives can determine where in the world a show is in-demand, who the target audience is or which genres they should focus on to attract new subscribers to their streaming service. Global demand data can be used to decide on optimal release strategy, pricing, where to distribute the content and how to increase engagement and retention.
Competitive Benchmarking
Parrot Analytics data also enables competitive benchmarking. Entertainment executives can compare their series against other titles available on the market. By analyzing which other shows the fans of "W Głębi Lasu" like, for example, "Vienna Blood", "True Detective," etc., executives can precisely target the audience and acquire or produce the type of content that shows opportunity for growth. In addition, executives can use demand data to uncover new opportunities in under-monetized titles, find potential new markets for content distribution, and show demand for series growth.
Pulse and Performance Analysis
Parrot Analytics' pulse and performance analysis can be used to assess how well content is performing. By examining "W Głębi Lasu," we see that the series' worldwide audience demand across all platforms is okay, while its travelability (international demand) is poor. Demand for the show has been decreasing recently, but it has higher than 94.2% of all drama titles in Spain. Additionally, we see that its momentum (the rate of growth of audience demand) and its franchisability (spin-off potential) are both poor, while its reach (the number of people expressing demand for the show) is okay. Executives can use performance analysis data to determine what catalog content to acquire, which content requires less marketing spend and which can create a cultural zeitgeist.
In conclusion, by utilizing Parrot Analytics' demand data, entertainment executives can make informed decisions with regards to content valuation, audience insights and targeting, programming, distribution, and acquisition decisions. The data helps executives optimize their content strategy, reduce risk, increase ROI, and create content that resonates with audiences across different markets and cultures.
W Głębi Lasu's travelability to Spain in the last 30 days is 88%, which means that the audience demand for W Głębi Lasu is 88% of the demand in its country of origin, Poland. Click through to another market to discover how well W Głębi Lasu travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s W Głębi Lasu is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for W Głębi Lasu, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:04 p.m. PST using global tv demand analytics from Parrot Analytics for W Głębi Lasu in Spain. We provide our partners with far-reaching television industry capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.