The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives across the industry wonder how demand data can be helpful for them in making more informed decisions related to their content, acquisition, distribution, and programming strategies. In particular, they seek to understand content valuation, how they can leverage demand data within their decision-making process, what questions demand can help answer, and how to improve engagement, retention, and subscriber acquisition. One example show to demonstrate the potential uses of demand data is "We Bare Bears" in Spain for the month of December 2023.
Firstly, where content valuation is concerned, Parrot Analytics' content valuation is an economic valuation system that relies on global content demand and supply to reveal the dollar value contribution of a title to any platform in any region. Demand data can answer various content valuation questions, including how much a show is worth, its value concerning a content library over time, its strategic asset value to a streaming platform, its base value, its ability to drive subscriptions, or mitigate churn and the value of exclusivity. The demand data is used to calculate the ROI a specific title will bring for any given platform, assessing a TV series' ability to drive subscriptions, and finding new markets for content distribution.
Demand data can also be used in acquisition and distribution decisions. A show like "We Bare Bears" can have lower longevity due to its decline in rank in Spain by 120 spots during December, but its travelability and reach are outstanding. Travelability measures a show's international demand relative to its home market, and the show has 12% demand in Spain of its demand in the US. The demand data reveals the best release strategies for content, the type of content exhibiting opportunity to acquire or produce, the best platforms for distribution, and even under-monetized titles.
Moreover, programming decisions are also impacted. Parrot Analytics' demand data can inform decisions on supply and demand by identifying what types of content present opportunities to acquire or produce and by providing competitive benchmarking against other titles in the market. The data can also optimize pre-release marketing campaigns and enable affinity analysis, which helps executives find talent, brands, or TV shows that will expand their audience.
In summary, "We Bare Bears" in Spain during December 2023 serves as an example of how demand data can answer critical questions for entertainment executives about the performance of their shows. In this case, the data helps answer content valuation questions, identify top global markets, inform acquisition and distribution decisions, improve programming strategies, and more. By leveraging audience demand data, entertainment executives can make informed decisions that lead to increased engagement, retention, and subscriber acquisition.
We Bare Bears's travelability to Spain in the last 30 days is 12%, which means that the audience demand for We Bare Bears is 12% of the demand in its country of origin, United States. Click through to another market to discover how well We Bare Bears travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s We Bare Bears is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for We Bare Bears, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 19, 2024, 2:03 p.m. PST using television demand content from Parrot Analytics for We Bare Bears in Spain. We provide our partners with smart TV know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.